Market Overview

Australia - Digital Media - IPTV - Market Overview - 2012


Research and Markets ( has announced the addition of the "Australia - Digital Media - IPTV - Market Overview" report to their offering.

IPTV is making something of a comeback, with new services launched over higher-speed broadband networks and the introduction of competitively priced triple play models. Increased uptake of these services by consumers is driving the video demand as internet media companies, together with content producers, fill the niche market. However BuddeComm remains pessimistic about the current IPTV business models.

In the future IPTV will look rather different and the best way to envisage that is to look at the smart TVs which provide app-like' interfaces to new content services that supply instant streaming.

Another killer application is being produced by the users themselves - YouTube is the second-most-visited site in Australia, followed by the ABC's iView. Up until now the traditional IPTV products by ISPs have failed to attract large user bases - in 2012 there are now only some 55 million users globally, and some 300,000 of these are in Australia.

The most popular video downloads and streams on these services are full-length episodes of TV shows, amateur video clips such as YouTube, music videos and feature-length films. BuddeComm estimates that video downloading and streaming of video now constitutes well over 50% of all regular online video usage, and that this will only increase over time.

Key Topics Covered:

1. Synopsis

2. Introduction

3. The first ten years

4. The next revolution in IPTV

5. Market surveys

6. Optus and the copyright issue

7. Regulations and standards

8. Social TV - peer-to-peer content distribution

9. Social networks (separate report)

10. IPTV - major players (separate report)

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Broadcast, New Media

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