Market Overview

Consumer Cellular Gives Customers More Minutes, Text and Data Without Increasing the Price


Consumer Cellular (, the number one rated cellphone service and exclusive wireless provider for AARP members, announced it has upgraded its plans by adding more minutes, text messages and data to most existing plans - automatically and at no additional charge, for its growing base of subscribers.

As wireless companies have been raising rates, limiting data usage and surprising their subscribers with exorbitant overage fees, Consumer Cellular has taken a different approach. As customers increasingly use more data and voice minutes the company has responded by increasing allowances and providing more plan options. Additionally, Consumer Cellular offers free usage alerts to their subscribers as they approach monthly allowances of voice, data and text usage, allowing customers to change their plan up or down as often as they wish, without penalty, in an effort to help them avoid overage fees.

“At Consumer Cellular, our goal is to always be responsive to our customer's changing needs, said Consumer Cellular's CEO John Marick. “We like to take a more proactive approach to servicing our customers, and our upgraded plans will enable them to stay more connected without additional costs.”

Consumer Cellular's affordable “Anywhere” voice plans and “Connect!” messaging and web plans provide customers several options. As their needs change over time or even within the same month, subscribers can easily switch to lighter or more robust service plans.

The upgraded plans are outlined in the following table. The company's “Anywhere Casual” voice plan and “Connect! Lite,” “Connect! Ready” and “Connect! Active” plans remain the same.

Voice/Minute Plan         Monthly fee         Previous Minutes         New Minutes
Anywhere 150         $15         100         150
Anywhere 350         $20         300         350
Anywhere 750         $30         700         750
Anywhere 1,500         $40         1,200         1,500
Anywhere 2,000         $50         1,800         2,000
Anywhere 4,000         $60         2,400         4,000
Data Plan    



Old # of


New # of

    Old Data     New Data
Connect! Complete     $20     2,500     4,000     250MB     400MB
Connect! Max     $30     5,000     10,000     500MB     1GB

Consumer Cellular sent announcements of the new plans to current customers in monthly billing statements and posted the information online at In addition, the company will continue to provide data usage tips to customers through its website, social media channels and new product package inserts.

About Consumer Cellular

Consumer Cellular is the exclusive wireless provider for AARP members and a top-rated carrier that provides no contract cellphones and service plans to those 50+. Founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service, Consumer Cellular is privately held with more than 650 employees. The Portland, Ore.-based company utilizes the nation's largest voice and data network, covering more than 296 million people - or 97 percent of the U.S. population. Consumer Cellular's wireless phones and plans are sold nationwide at leading retailers such as Sears and RadioShack dealer franchise locations, as well as direct to consumers at or 800-686-4460. The company has been ranked on the Inc. 5000 List for four years in a row. For cellphone tutorials, features, applications and company news, connect with Consumer Cellular on Facebook, Twitter, YouTube and Google+.

Jeff Segvich, 503-546-7870

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