Market Overview

Contingency planning: A guide to managing your company's data


Contingency planning: A guide to managing your company's data is this month's Blue Paper and podcast and infographic from promotional products retailer 4imprint. It offers meaningful advice about data storage and data backup strategies.

It doesn't matter if your company is goods or service-oriented —- information is the cornerstone of a business. Data is everywhere, from daily and yearly sales figures to vendor invoices and other expenses, important tax information and details about employees. What would happen if that all disappeared one day? Would you be able to continue daily operations?

“Data is a part of every business and the sudden loss could be detrimental,” says Greg Ebel, vice president of sales and marketing for 4imprint. “This Blue Paper helps explain the types of data out there and what methods are available to help keep it safe.”

To begin, this Blue Paper provides a brief overview of the evolution of data; defines a data management plan (DMP) as well as the types of data that can be stored; and explains some of the basics of data storage strategy. The last section talks about different kinds of data storage and backup devices such as:

  • Remote mirroring systems
  • Disk arrays
  • Direct attached storage (DAS)
  • Network attached storage (NAS)
  • Storage area network (SAN)

To find out more about data storage, failure, backup and recovery, take a look at this Blue Paper, listen to the podcast or view the infographic at

About 4imprint Blue Papers

4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit

Greg Ebel, 920-236-7272, ext. 8396

View Comments and Join the Discussion!