CCG Catalyst Releases White Paper Discussing the Infrastructure Needs of Bank CRM
Phoenix-based CCG Catalyst, a bank consulting firm providing strategic direction for financial institutions, today released its white paper, “Under the Floorboards: The Infrastructure Needs of CRM.”
“While so many banks consider CRM simply as a tool or a technology, we approach customer relationship management from a much more strategic point of view, from defining CRM in banking to privileging it as a core component in the bank's strategy,” says Lee Kidder, author of the paper and CCG Catalyst's Group Practice Manager. “While we acknowledge the value of CRM technology, we encourage banks to look beyond the tool and toward the CRM strategy for the bank.”
“As many banks are emerging from the downturn and focusing attention on the top line of profitability, we are seeing that many are returning to the sales and marketing efforts that they suspended or abandoned in 2008 and 2009. CRM is one key piece of driving new sales and marketing,” said Paul Schaus, president of CCG Catalyst.
As CRM re-emerges as a consideration for banks, CCG Catalyst offers assistance to clients who are building or re-building customer-centric strategies.
The white paper is publicly available on the CCG Catalyst website. To view the entire document, visit www.ccg-catalyst.com/publications/white-papers.
About CCG Catalyst
Founded in 1998, Phoenix-based CCG Catalyst provides strategic guidance for banks, credit unions, mortgage lenders, captive finance companies and other organizations within the financial industry. The company specializes in conducting strategic planning and implementing recommended solutions that boost profitability and enhance service levels, particularly when dealing with the adoption of technology, new business practices and growing market share.
Susan Connor, (800) 439-8710 ext. 202
Senior Vice President & COO