Market Overview

Allegiance Spotlight Receives 2012 TMC Labs Innovation Award


Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, announced today that TMC, a global, integrated media company, has named Allegiance Spotlight™ as a 2012 TMC Labs Innovation Award winner, presented by TMC's CUSTOMER magazine. Allegiance Spotlight is the first and only data mining product built for business users who need to get high-value insights from large customer datasets quickly and easily.

Allegiance Spotlight automatically analyzes every possible pattern in a dataset and illuminates areas that will provide the maximum lift in business outcomes. When all customer datasets are combined from surveys and other systems like CRM and ERP, Spotlight reveals the business story behind customer feedback and guides real business decisions that increase revenue and decrease costs.

“Allegiance has proven that Spotlight is truly innovative and has made advancements in the customer experience industry,” said Rich Tehrani, CEO, TMC. “We're pleased to recognize this outstanding achievement with a TMC Labs Innovation Award this year.”

“We are honored to be recognized by TMC for Allegiance Spotlight. Allegiance clients are using Spotlight to uncover insights hidden in their data and accelerate their time-to-insight,” said Adam Edmunds, president and CEO of Allegiance. “Spotlight helps businesses to uncover real business opportunities from large datasets in seconds instead of months of analysis needed from traditional systems.”

The TMC Labs Innovation Award honors products that display innovation, unique features, and significant contributions toward improving communications technology. The TMC Labs Innovation Award is granted to those companies demonstrating ground-breaking contributions to the industry.

The TMC Labs 2012 Innovation Award highlights were published in the September 2012 issue of TMC's CUSTOMER magazine.

Allegiance Supporting Resources

1. Allegiance press room <>

2. Voice of the Customer Blog <>

3. Become a Fan of Allegiance on Facebook <>

4. Follow Allegiance on Twitter <>

5. Allegiance customer success stories and white papers <>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit


TMC's CUSTOMER magazine premiered in September 2012 and has become the industry's new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. CUSTOMER's tag line “Target. Engage. Deliver.” sums up what businesses must do to attract new customers and keep existing customers and will be the primary focus of the magazine.

Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics and big data, ERP, IVR and self service, multi-channel call center, social CRM and other social media solutions, marketing campaign creation, mobile apps, outbound marketing, workforce management, and more. Please visit for more information.

Chereskin Communications
Valerie Chereskin, 760-942-3116

View Comments and Join the Discussion!