Market Overview

Videojet® Ink Jet, Laser Coders Designed for the Unique Coding Needs of Wire, Cable, Pipe and Tubing Customers


The wire, cable, pipe and tubing production industry faces unique challenges when coding products. To ensure clear identification of products, the codes must withstand high temperatures, be easily identifiable on a variety of surface colors, and protect against inadvertent code transfer and smudging. With capital investments and operating costs for wire, cable and pipe extrusion more than three times the average for all manufacturing, it is critical that the selected product identification technology delivers efficiency, product differentiation and reliable operation.

“Wire, cable, pipe and tubing manufacturers need to make sure their coding and marking solutions provide high reliability as production lines are difficult to halt once the extrusion process has started. Coder uptime is vital,” said Drew Weightman, vertical marketing manager for Videojet. “In addition to product codes, these manufacturers are finding unique new uses for coding technology. Since wire, cable, pipe and tubing products are typically sold and installed without any additional packaging, inline coding technology can offer the best method to place high quality brand marks and logos on the products. These marks and codes can connote product quality and communicate performance tolerances. This can be a real differentiator for end-customers.”

Videojet Technologies Inc. is a world-leading manufacturer of coding, printing and laser marking systems for product identification. The company has worked to develop a suite of continuous ink jet coders, laser markers and high-contrast, high-adherence inks to meet the needs of wire, cable, pipe, tubing and other extruded products manufacturers and their particular applications. All of Videojet's marking systems and supplies offerings, including the broadest ink portfolio in the industry, are designed to be easily maintained and used in the toughest production environments.

Depending on the application and coding requirements, there are distinct advantages for upgrading to a Videojet continuous ink jet or laser marking solution over other coding technologies.


  • The Videojet 1710 small character continuous ink jet printer uses high-contrast pigmented inks to create bright, clean codes on dark surfaces for which dye-based inks are not effective. The printer employs pigmented inks in a variety of colors, including yellow, blue and white, to code on materials such as rubber tubing, cabling, jacketed wire, pipe and other extruded products. The 1710's variable data codes can be printed in a variety of fonts and languages. The unique formulation of these pigmented inks delivers superior adhesion and transfer-resistance on commonly extruded substrates.

    • Designed to run on the 1710, Videojet's new V491-C yellow is specially formulated for superior adhesion and transfer resistance when printing on extruded and spooled cable and wire. It is also ideal for coding various extruded rubber products prior to entering the high temperature vulcanization curing process.
  • The Videojet 1620 ink jet printer is designed for manufacturers with high-speed production lines and around-the-clock coding. Up to 14,000 hours of production can be delivered before requiring maintenance, making the Videojet 1620 ink jet printer an excellent choice for high-speed, high-volume extrusion lines.


  • The Videojet 3320 Laser Marking System is an effective solution for permanent, high quality marks. With minimal maintenance and easy line changes, extrusion facilities often employ the 3320 for simple non-contact marking of graphics, logos, text and other codes. The Videojet 3320 marks a wide spectrum of extruded materials including wire, cable, pipes, profiles, tubes, hoses and door and window seals. This laser solution provides multi-line text, machine-readable codes and high quality graphics for clear print legibility. The mark effect is dependent on specific properties of the product substrate.

Visit for more information or to download materials from Videojet's library of white papers, case studies, application notes and guides related to the wire, cable, pipe and tubing industry.

Check out Videojet's continuous ink jet printers and laser marking solutions at Pack Expo (Oct. 28-31) in the Videojet booth #1534. Call 800-843-3610 for more information.

About Videojet

Videojet Technologies Inc. is a world-leading manufacturer of coding, printing and laser marking products, fluids, and accessories for the product identification industry. As experts in continuous ink jet (CIJ), thermal ink jet (TIJ), case coding, thermal transfer overprinting (TTO), array, and laser technologies, Videojet has more than 275,000 units installed worldwide. Sales, service, training, administrative and application support is provided by direct operations worldwide, including Austria, Brazil, Canada, Chile, China, France, Germany, India, Ireland, Italy, Japan, Korea, Mexico, the Netherlands, Poland, Portugal, Russia, Singapore, Spain, Switzerland, Turkey and the United Kingdom, with more than 250 direct sales and service personnel in the United States alone. Videojet's distribution network includes more than 175 distributors and OEMs, serving 135 countries.

©2012 Videojet Technologies Inc. All rights reserved. Videojet and Uptime Peace of Mind are registered trademarks of Videojet Technologies Inc.

Outlook Marketing Services
Suzy Watson, Public Relations
(312) 873-3423
Videojet Technologies Inc.
Theresa DiCanio, Marketing Communications
(630) 694-2784

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