Market Overview

50 Cent's SMS Audio™ Announces New DJ Pauly D and MXD50 Headphone Brands


SMS Audio, LLC (, a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, today announces the addition of two new value-focused headphone brands under the names MXD50 and DJ Pauly D. Offered to the mass-market consumer in a more-economical price range, the new brands feature in-ear and on-ear styles of headphones. The MXD50 and DJ Pauly D value headphones are now available at and, respectively.

“We look forward to bringing the best mix of affordability, durability and quality audio products to the mass market with the new brands,” said Brian Nohe, President of SMS Audio. “The addition of MXD50 and DJ Pauly D allows us to connect with a wider audience, along with our already loyal SMS Audio fans.”

SMS Audio's strategy in creating the two new brands is aimed to engage both a younger demographic and consumers who are interested in an affordable audio solution without sacrificing product quality or professional sound. Providing the same proven durability and superior sound qualities found in all SMS Audio products, the company hopes to bring new shoppers into the SMS Audio family through the consumer-friendly pricing of the value lines. As an introduction to the SMS Audio brand, each MXD50 and DJ Pauly D product will include a discount voucher for an SMS Audio branded product.


With sleek, lacquer-like styling, the black on-ear MXD50 headphones feature 50 Cent's signature “50” on the rotating ear cup in a matte finish. Professionally tuned with a 40mm driver, the headphones are also equipped with a soft padded headband and leather ear cushions for maximum comfort. Each pair comes with a protective pouch and removable three-click microphone cable.

The MXD50 in-ear headphones are offered in two different color options, magenta or silver, and feature high-end styling with a reinforced, flat cord design to eliminate tangling and knotting. Equipped with professionally tuned 11mm drivers to produce studio-quality sound, the in-ear headphones also feature a three-click microphone cable. Each pair comes with six silicone tips for a perfect fit.

Pauly D Headphones

The DJ Pauly D on-ear stereo headphones are marked with the Pauly D logo and come in two color variations, Black Pearl (black and red coloring) or White Pearl (pink and white coloring). Featuring rotating ear cups with soft foam cushions and padded headband, each pair is dynamically-tuned with 40mm drivers to provide the highest quality of studio sound.

Also marked with his logo, each DJ Pauly D in-ear headphone is equipped with a dynamically-tuned 9mm driver for crystal-clear audio. Featuring an ergonomic design in either Black Pearl (black and red coloring) or White Pearl (pink and white coloring), the headphones have a reinforced, flat cable with a three-click microphone.

The on-ear and in-ear MXD50 headphones are now available at with an MSRP of $69.95 and $19.95, respectively. The on-ear and in-ear DJ Pauly D headphones are now available at with an MSRP of $39.95 and $19.95, respectively.

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit

Kiersten Moffatt, 317-284-1607 x. 6

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