Market Overview

Research and Markets: 2013 U.S. Direct Mail Advertising Industry - Industry & Market Report


Research and Markets ( has announced the addition of the "2013 U.S. Direct Mail Advertising Industry-Industry & Market Report" report to their offering.

The 2013 U.S. Direct Mail Advertising Industry - Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics.

The report features 2013 current and 2014 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including mailing services, mailing list services and brokers.

Barnes Reports' Industry & Market reports are an essential part of any GAP analysis, benchmarking project, SWOT analysis, business plan, risk analysis, or growth-share matrix.

NAICS 54186: Direct Mail Advertising.

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Related Industries:

- Direct Mail Printing

- Commercial Printing

- Advertising Agencies

- Mailing Houses

U.S. Census Categories

NAICS 54186 - Direct Mail Advertising is 85% comparable to:

- SIC 7331 - Direct Mail Advertising


- Direct mail advertising services

- Addressing service

- Addressographing service

- Mailing list compilers

- Mailing service

- Mailing list management

- Mailing list brokers

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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