Market Overview

Austin Fashion E-Tailer Follows Industry Giants With Same-Day Delivery


What do Amazon, Wal-Mart, Google and blue sky co. share in common? Obviously, the first three are giant consumer destinations. And blue sky co.? It's the first medical uniform company to test same-day-shipping to its customers, just as the other three industry leaders roll out their own same-day test programs.

The five-year old Austin-based company, which operates exclusively online at, has created quite a stir in the multi-billion dollar medical scrubs industry over the last few years. It was a pioneer in the burgeoning market for fashionable and functional medical uniforms, with a designer look and feel that has fueled extremely rapid 41 percent annual growth for the company. What Prada did for shoes, blue sky co. is doing for the emergency room.

In many ways, the medical uniform industry may be the perfect test market for same-day shipping services. Medical professionals, including the millions of doctors and nurses around the country, work long and sometimes very odd hours. Research shows they are among the most active online consumers, and blue sky's success proves they are looking for convenience in addition to fashion. The company is eager to test the same-day service in an ongoing effort to bolster customer service and satisfaction.

“If there's one thing we've learned, it's that you have to meet customers on their own terms to be successful,” said David Marquardt, blue sky scrubs founder and CEO. “Our customers love our products' style and fit, and they are very invested in the brand. But you have to get the service part of it right. Same-day shipping is another way we can separate ourselves from the competition.”

The company is using its own backyard, Austin, TX, as a test market to gauge demand and the feasibility of rolling out the service across the U.S. With the holiday season fast approaching, Marquardt figures this to be the perfect time of year as shoppers become more pressed for time and the stores start to fill up with crowds.

“We're excited about the same-day delivery test program and what it will mean for our customers,” said Marquardt. “And we're really excited to roll it out right here in Austin. We'll be able to get real-time feedback on how it is working.”

Customers can learn more about blue sky's same-day-shipping at

blue sky co.
David Maquardt, 512-947-8562

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