Market Overview

Gen110 Expands to Deliver Energy Savings to Orange County


Gen110, the leading distributed electricity company, today announced its expansion into Orange County to connect residents with affordable local power. Now servicing Yorba Linda, Placentia, Brea and Fullerton, the Orange County office has already added 120kW of solar power to its portfolio of energy projects across the region in less than three months.

Gen110 helps energy-intensive households slash energy expenses attributed to rising transmission rates and utility rate hikes. By installing, maintaining and insuring rooftop solar “power plants,” Gen110 helps customers lock into affordable fixed electricity rates that typically save $37,000 over 20 years.

“Orange County residents have literally seen their bills double and triple over the years,” said Jon Alarcon, Gen110's director of sales in Southern California. “We focus on educating residents about power generation options so they can get comfortable with switching to solar electricity and start saving fast. This hands-on approach has been key to expanding into close-knit Orange County neighborhoods.”

“I hadn't paid much attention to my energy rates until my bills started increasing by over 50%,” commented Gen110 customer Charles Pickering. “Since learning I could lock in electricity prices with power produced on my roof by Gen110, I went from never seriously considering solar electricity to signing on. I've even recommended Gen110 to several neighbors.”

About Gen110

Gen110 is the leading distributed energy company providing a cost-effective, alternative way for heavy energy users to purchase residential power. Gen110 has helped more than 2,400 California homeowners avoid utility rate hikes by producing approximately 13 gigawatt hours of electricity annually at their own homes. Based in San Francisco, Gen110 was founded in 2009 to free customers from total dependence on traditional utility companies. To learn more, visit You can also follow us on Facebook ( and Twitter (

Antenna Group for Gen110
Raman Deol, 415-977-1945

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