Market Overview

IFCO Introduces Fresh Market Advantage™


IFCO, the global leader in Reusable Plastic Containers (RPCs), is introducing a suite of innovative RPC solutions that provide its grocery retail partners with the company's Fresh Market Advantage. These solutions successfully combine the right RPC design, efficient supply chain logistics, and impactful retail merchandising support. Attendees at the Produce Marketing Association's 2012 Fresh Summit can preview IFCO‘s Fresh Market Advantage in the company‘s expo booth 1012.

The Fresh Market Advantage merchandising solutions were developed in concert with leading North American retailers and growers to ensure requirements of the supply and demand sides of the industry are met with the ultimate goal of increasing fresh produce sales for RPC users. “Utilizing packaging that protects product quality is critical to connecting with shoppers and increasing sales,” said Hillary Femal, IFCO's Director of Strategic Market Development. “Consumers want to see beautiful, high-quality product and the information they need to make their decision. Our Fresh Market Advantage solutions are the most effective way to meet their needs.”

IFCO's newest innovations were a natural next step in providing the company's retail partners with effective solutions where it matters most – the fresh market. “This area is critical to success at retail, driving differentiation and profits. It sets the tone for how shoppers view the quality of the rest of the store,” said Fred Heptinstall, President and General Manager of IFCO US. “IFCO's solutions give retailers an advantage in this vital area by delivering superior quality products, providing greater supply chain efficiencies, contributing to lower environmental impact and creating an engaging consumer shopping experience.”

As the market leader with more than 165 million RPCs in circulation worldwide, IFCO is the leading provider of reusable containers to the fresh food sector. IFCO handles all RPC logistics, from distributions to cleaning to re-entry into the supply chain. After retail use, IFCO RPCs are folded, collected and shipped back to one of IFCO's service facilities, where they are sanitized and prepared for re-use.

Additional Information

IFCO is an international logistics service provider with more than 210 locations worldwide. IFCO operates a pool of over 165 million Reusable Plastic Containers (RPCs) globally, which are used primarily to transport fresh produce from growers to leading grocery retailers. IFCO is part of Brambles Limited.

WORLDWIDE RESPONSIBILITY is an IFCO initiative under which IFCO continues to assume its social and environmental responsibilities. Within the scope of this initiative, IFCO supports Food Banks worldwide in their honorable effort to provide food to the needy through the provision of reusable containers and by co-financing deliver vehicles.

Hillary Femal, 813-463-4124

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