Market Overview

Crain's BtoB and IDG Announce Annual Social Marketing Awards Program


BtoB and IDG Communications--two media companies serving marketers, agencies, technology companies, and consumers—are seeking nominations for superior social media marketing and mobile programs. Entries from marketers and agencies are due by Friday, November 30 at IDG is the premier sponsor for the fourth consecutive year.

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Pinterest, Best Use of Viral Video, Best Use of Mobile, Best Corporate Blog, Best Closed Community, and Best Integrated Campaign (across more than one social channel) for tech and non-tech companies.

BtoB editors will select a winner and runner-up for each category that will be revealed online and in the April issue of BtoB. The editors will also choose their favorite entries for People's Choice awards where online voters will select a top tech and non-tech campaign.

All winners, runners-up, and People's Choice selections will be honored at a San Francisco awards luncheon in March 2013 during the Digital Edge conference.

Social Marketing Showcase and Conference

“Our first awards luncheon and Digital Edge conference last March attracted nearly 200 marketers and agency professionals who were interested in both digital and social insights and peer networking,” said Bob Felsenthal, publisher, Crain's BtoB and Media Business. “We expect a large turnout next March as those topics remain vital to marketers' success across industries.”

Matthew Yorke, president, IDG Global Solutions said: “Marketing services, including social programs, have grown rapidly as clients seek advice, strategy, and implementation of branding and lead generation programs. We expect mobile and social to merge into a powerful force for consumers and marketers.”

BtoB's Marketing of and Reporting on Awards Program

BtoB and IDG have agreed to a comprehensive digital and print campaign to promote the 2013 BtoB Social Marketing Awards sponsored by IDG. BtoB will run a series of ads and promotions in e-mail newsletters, in its website, in BtoB's Facebook and LinkedIn pages, its Twitter account, and in print issues this winter. IDG promotion will run in Twitter, Facebook, LinkedIn, and IDG Knowledge Hub.

To learn more about the Social Media Marketing honorees for 2012 including IBM, Constant Contact, Intuit, and Corning and video interviews with some of them go to

2013 BtoB Social Marketing Awards Rules

A BtoB marketer or agency can submit a campaign that began February 2012 or later, with the exception of the Blog and Closed Community categories that must have had posts February 2012 or later but the blog or community may have debuted earlier. BtoB editors will choose the finalists and category winners. The two grand prize honorees in tech and non-tech will be selected by the People's Choice online voting.

Submissions can only be entered online through November 30. For more on the BtoB Social Marketing Awards program, sponsored by IDG, or to submit an entry, please go to

About BtoB

BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications' global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld®. IDG's media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents hundreds of independent websites in an ad network and exchange complementary to IDG's media brands.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

International Data Group
Howard Sholkin, 508-766-5610

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