Have You Tried This Yet? Continues to Showcase Program Innovation
The Have You Tried This Yet? program from P&G (NYSE: PG), a comprehensive campaign designed to highlight innovative products for self, family and home, each delivering great performance, is excited to announce additional ways for consumers to experience the program's innovative products and bright ideas to help transform your everyday.
On September 18, 2012 Have You Tried This Yet? debuted its first contest allowing consumers to let their voice be heard with the “Great Try Out” — a competition providing the public the chance to select their favorite tastemakers in the categories of beauty, family and home. Have You Tried This Yet? is proud to unveil the winners of the “Great Try Out” – Mercedes Sanchez in the beauty category, Tina Seitzinger in the family category and Monica Mangin in the home category. These three women have won the opportunity to be members of the first Trend Trio from Have You Tried This Yet? blogging on behalf of the campaign and sharing everyday tips and advice with women like themselves to improve life's daily demands. In the coming months, consumers can visit www.pgtryit.com for ongoing Trend Trio updates including: beauty, family and home advice, product tips and innovative how-to videos to help ease the daily grind.
“I'm thrilled to be a part of the first Trend Trio from Have You Tried This Yet? as the family expert, offering “in the know women” like myself exclusive tips and tricks throughout the year,” said Tina Seitzinger. “My family and I use P&G products on a daily basis because, as a busy mother of two very active boys, I need to put my faith in products that will get the job done. Thanks to the innovation behind the Have You Tried This Yet? program, I know I can trust these products from P&G to perform, saving me time and energy that I can now devote to my family.”
“I, too, am super excited to have received the most votes from consumers in the home category; I can't wait to continue to partner with these gals in the coming months,” said Monica Mangin, home expert for the Trend Trio. “Thanks to Have You Tried This Yet?, I'm learning all about the cool innovation that goes into P&G products for myself, my family and my home, helping to take some of the crazy out of our daily routine. I can't wait to share my go-to tips with people just like myself – after all, what woman doesn't want insider home secrets to save them time and money every now and then?”
“After sharing my tips for more than six years, I am honored to be recognized as the beauty expert in the Trend Trio,” said Mercedes Sanchez. “I can't wait to start sharing my latest beauty tips and tricks with Have You Tried This Yet? fans! My beauty routine can, at times, be hectic – and it is during these moments that I depend on reliable, innovative brands that I can count on to perform. I know I can trust the innovation behind P&G's products, and I feel so lucky to share this trust with consumers who, like me, are looking for high-performing products to help them look and feel their best from sunrise to sunset.”
In addition to ongoing Trend Trio advice, over the next eight months, consumers can also visit the program's website (www.pgtryit.com) to learn additional ways to discover how Have You Tried This Yet? can help improve their everyday with product ratings and reviews, coupons and samples and exciting product demonstration videos featuring program spokespeople, Vanessa Lachey and Irma Martinez. Through these videos, consumers can experience firsthand, the innovation and quality that goes into some of the program's participating products including: Bounty®, Pampers® Swaddlers® Diapers, Gillette® Fusion® ProGlide Styler™ Collection, Charmin Ultra Strong®, Olay® Smooth Finish Facial Hair Removal Duo and Tide® Pods™.
Moreover, shoppers will have until Friday, November 30th to take advantage of the Have You Tried This Yet? P&G brandSAVER®, a complimentary coupon booklet featuring over $75 in savings, including values on the campaign's featured products. The Have You Tried This Yet? P&G brandSAVER will be distributed in local papers nationwide this Sunday, October 28, 2012.
For additional information on Have You Tried This Yet?, including the Trend Trio, visit www.PGTryIt.com.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
DeVries Public Relations
Jacki Spies, 212-891-0419