Market Overview

Research and Markets: Dog Food in the US - An Improved Market Due to High Value, Premium Positioned Products

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DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/sl28nm/dog_food_in_the_us) has announced the addition of the "Dog Food in the US" report to their offering.

The US market for dog food enjoyed an improved performance in 2012, bolstered by high value, premium positioned products. There are an estimated 76 million household dogs in the US, with a projected population increase of 2% in 2012. This is the largest annual increase in the dog population of the US since 2007. Spending on food and treats, per dog, is projected to reach US$167 in 2012.

Euromonitor International's Dog Food in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Why buy this report?

- Get a detailed picture of the Dog Food market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Category Data

Hill's Pet Nutrition Inc in Pet Care (usa)

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Iams Co, the in Pet Care (usa)

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Nestlé Purina Petcare Co in Pet Care (usa)

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Executive Summary

Modest Recovery in 2011/12

Industry and Consumers Reel From Recall Crisis

Top Five Players Maintain Industry Lead

Pet Superstores Continue Impressive Growth

Positive Five-year Outlook for Pet Care

Key Trends and Developments

Recall Crisis Shakes Up US Pet Care

Slow Economic Recovery Hampers US Pet Sales

Changes in American Lifestyles and Demographics Will Impact US Pet Care

Pet Food Ingredients Adjust To Health and Wellness Interest

Social Media Emerging As A Powerful Marketing Tool

Market Indicators

Market Data

Definitions

Sources

For more information visit http://www.researchandmarkets.com/research/sl28nm/dog_food_in_the_us

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Pet Food

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