Market Overview

Research and Markets: Childwise Monitor Special Report 2012 - Children's Cross Media Activity


Research and Markets ( has announced the addition of the "Childwise Monitor Special Report 2012 - Children's Cross Media Activity" report to their offering.

Find out more about how children and young people interact with modern technology. This report explores children's enthusiastic embrace of new media - their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels.

The report builds on, and explores questions sparked off by statistical data presented in the annual CHILDWISE Monitor.

- Children's enthusiastic embrace of new media has resulted in a steady increase in hours of screen time, with digital use largely in addition to television viewing

- The way in which children and young people watch, share, discuss and interact with their media is evolving

- Over the last decade innovations such as mobile internet and social media have revolutionised the way in which children connect with the wider world, giving rise to the phenomenon of media stacking'

- Among children this behaviour is now an integral part of their lives - they are born into a digital world and have never known a time without the internet affecting all aspects of their daily life

- But on occasion they also discriminate in their media use, preferring to focus exclusively on just one screen

- Young people are more likely than any other age group to use multiple forms of media simultaneously, paving the way for an entirely new approach to media consumption

The report includes extensive supporting statistics on children's media use.

Key Topics Covered:

1.0 Introduction

2 Summary of Key Findings

3 Media Equipment

4 Media Consumption throughout the day

5 Cross Media Activity - Motivations

6 Implications for the future

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Competitive and Market Intelligence, Demographics

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