Market Overview

'30 Rock' Star Judah Friedlander Issues Response Video to Viral Sensation 'Pocket Like It's Hot' Starring Snoop Dogg


A new viral video for HOT POCKETS brand sandwiches is so super sizzling that it's inspired Judah Friedlander, star of NBC's “30 Rock,” to rush production of a blazing-hot “director's” commentary to “Pocket Like It's Hot,” Snoop Dogg's chart-climbing video parody.

Rapper, singer-songwriter, record producer and actor Snoop Dogg recently teamed with HOT POCKETS to create “Pocket Like It's Hot,” a humorous remix of his hit single, “Drop It Like It's Hot.” The video also stars WWE® Superstar Brodus Clay™, comedian Andy Milonakis, YouTube rapper DeStorm and the larger-than-life character Herbie Hot Pockets® with HOT POCKETS dancers. The “Pocket Like It's Hot” action takes place inside a microwave, in a HOT POCKETS box, in a sauna, at a night club, and even during a pepperoni rain storm, all places where Snoop and crew enjoy their “H-O-double-T” HOT POCKETS.

Snoop's tribute to HOT POCKETS, his favorite late-night snack, attracted some hilarious commentary from Friedlander.

“For someone like me, who only directs movies part time, yet has still managed to win 5 Best Movie of All Time Awards and 17 Person's Choice Awards - I'm happy that Snoop Dogg finally got to work with me on what is now officially the greatest music video in history, Pocket Like It's Hot,” said Friedlander.

“We are flattered that Judah Friedlander, the self-proclaimed ‘World Champion of the World' is so passionate about HOT POCKETS that he has created a response video to our hit ‘Pocket Like It's Hot',” said brand director Daniel Jhung of Nestlé USA. “We are amazed that in just two weeks, our video has reached more than 4 million views – it just shows how hot the partnership is between Snoop and HOT POCKETS. The other real star of this video is, of course, the deliciously irresistible HOT POCKETS sandwiches. This is truly an ode to our hot sandwiches and the melty mouthful of tasty ingredients.”

In addition, this fall HOT POCKETS is also partnering with the WWE to bring the IRRESISTIBLY HOT™ sandwich to WWE fans. Clay, who previously worked with Snoop, is known for his “Funkasaurus” dance moves, making him a natural choice to appear in the music video. Clay joins Snoop in demonstrating his crazy hot style as Herbie Hot Pockets shows off his tasty dance moves.

To learn how to “Pocket Like It's Hot” with Snoop, hear Judah's commentary, and see the HOT POCKETS brand's hot new national TV advertising spot, visit HOT POCKETS at:

About Nestlé USA

Named one of “The World's Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit or

Media Contact:
Jessica del Mundo, 213-623-4200

View Comments and Join the Discussion!