Audible to Donate $1 Per Free Download of New Neil Gaiman Halloween Story to Education Charities DonorsChoose.org and Booktrust
Audible, Inc. today announced the release of Neil Gaiman's “Click-Clack the Rattlebag,” a previously unpublished short story written and recorded by the internationally best-selling author and screenwriter. “Click-Clack the Rattlebag” is available free at Audible.com and Audible.co.uk. To help promote learning and literacy, through Halloween Audible will donate $1 per download from Audible.com to DonorsChoose.org and 50p per download from Audible.co.uk to Booktrust; both charitable organizations were selected by Gaiman.
“Whenever Neil Gaiman writes something new, it's an event. We are thrilled to offer Audible listeners this subtle, brilliantly frightening story, and Neil's narration captures perfectly the special intimacy that an audio recording by a favorite author can create. Listening to ‘Click-Clack the Rattlebag' is the perfect way for Neil's fans and anyone who enjoys a spooky tale to ring in the Halloween season,” said Audible.com founder and CEO Donald Katz.
“I started All Hallow's Read two Halloweens ago as a way to encourage more people to give each other books—in this case, scary books,” said Gaiman. “Recording this new story and giving it away free at Audible seemed like a great way to extend that concept even further, with Audible's help, by supporting the important efforts of DonorsChoose.org and Booktrust on behalf of education and literacy.”
Gaiman added, “To spread the word (and celebrate Halloween) on Twitter, we're using the hashtag #ScareUs. I'm always happy to be able to use the power of social media to help people, while hopefully making them smile—and scaring them too!”
ABOUT AUDIBLE, INC.
Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ: AMZN), is the leading provider of premium digital spoken audio information and entertainment on the Internet, offering customers a new way to enhance and enrich their lives every day. Audible's mission is to establish literate listening as a core tool for anyone seeking to be more productive, better informed, or more thoughtfully entertained. Audible content includes more than 100,000 audio programs from more than 1,800 content providers that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple's iTunes® Store.
Matthew Thornton, 973-820-0402