Market Overview

Research and Markets: 2013 U.S. Marketing Research & Public Opinion Polling Report


Research and Markets ( has announced the addition of the "2013 U.S. Marketing Research & Public Opinion Polling Report" report to their offering.

The 2013 U.S. Marketing Research & Public Opinion Polling report, published annually , contains timely and accurate industry statistics, forecasts and demographics.

The report features 2013 current and 2014 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including market research, market analysis, educational research, consumer surveying, business research, and economic research.

Barnes Reports' Industry & Market reports are an essential part of any GAP analysis, benchmarking project, SWOT analysis, business plan, risk analysis, or growth-share matrix.

*Please note, this report offers statistical information only and does not include an analysis of the figures

Industry Definition and Related Industries

NAICS 54191: Marketing Research & Public Opinion Polling. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Related Industries

- Management Consulting Services

- Marketing Consulting Services

- Accounting Services

Public Relations Services

- U.S. Census Categories

- NAICS 54191 - Marketing Research & Public Opinion Polling is

- 86% comparable to SIC 8732 - Marketing Research & Public

- Opinion Polling services


- Market research and public opinion polling services

- Market research services

- Public opinion polling services

- Media monitoring and analysis services

- Merchandise sales

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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