Pro Football Star Robert Griffin III Teaming with Assassin's Creed® III to Drive Voter Awareness
It's often said that good things happen in threes and Ubisoft's latest collaboration is no different. Assassin's Creed III, the year's most awaited game, and one of the franchise's biggest fans, Robert Griffin III (@RGIII), the 2012 second overall professional football draft pick – have come together to help drive awareness and support for the upcoming Presidential election. The two partnered with mi adidas to create a limited edition* run of ACIII and Rock the Vote-inspired CC Seduction sneakers via www.adidas.com that will be bundled with the game's Digital Download Version and sold via the UbiShop at http://shop.ubi.com/Griffin beginning today as the “Griffin Bundle.”
In addition to the mi adidas sneakers, visionary NYC-based street artist, Artek, will create an exclusive piece inspired by RGIII's interest in the Revolutionary War-themed thriller. Ubisoft will auction the artwork with proceeds benefiting Rock the Vote.
Assassin's Creed III and Rock the Vote partnered in August to form the “Art of the Assassin” touring exhibit of game-inspired artwork from various street artists across the country. The pieces, including Artek's RGIII painting, is currently being auctioned off at www.artoftheassassinauction.com.
Griffin graduated from Baylor University in three years with a degree in political science. His killer instincts on the gridiron and rejuvenating presence in the country's top political market made him the perfect candidate for Artek's masterpiece and the ACIII/RtV/mi adidas shoes. These qualities coupled with his excitement for the upcoming launch of Assassin's Creed III allow for the perfect partnership leading up to the game's launch.
“As the child of two American service members, I've always had a strong interest in our governmental system and understand the importance of bringing citizens to the polls in November,” said Griffin. “It's a cause that is important to me, and the partnership with Ubisoft's Assassin's Creed III gives me another opportunity to show my support and encourage people to represent their country through the voting process.”
“Robert is one of the most passionate and creative minds – both on the field and off – that we've had the opportunity to collaborate with,” said Tony Key, senior vice president, sales and marketing at Ubisoft. “Not to mention the inspiration and energy portrayed throughout Assassin's Creed III that really drove this project. I'm excited to see it go to a good cause.”
Assassin's Creed III, on sale October 30, has received critical acclaim, won countless awards at Electronic Entertainment Expo (e3), and is 2012's most anticipated game.
*mi adidas limited edition design options will only be available until December 31st, 2012.
About Assassin's Creed
Initially launched in 2007, the first four Assassin's Creed games have sold more than 38 million units worldwide, and the franchise is now established as one of the best-selling series ever. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin's Creed transcends video games, branching out into other entertainment experiences including comic books, Facebook games, novels, short films, and more.
About Rock the Vote
Rock the Vote is a nonpartisan nonprofit organization whose mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies, and grassroots organizing for more than 20 years, Rock the Vote has registered more than five million young people, including a record-shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial Generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.
Ubisoft is a leading producer, publisher, and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011–12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.
As a visionary NYC-based artist, Artek (Drew Thiele) has been a prominent member of the street art community in New York for the last 12 years. The creative director/artist found and operates ArtekNYC design firm, which provides art/creative direction and branding service for a variety of global brands and world-renowned record labels. With a strong passion for art, design, typography and advertising, Artek finds inspiration from everywhere and lives for art, music and design. He's worked on projects for American Express, Atlantic Records, adidas and Brisk Iced Tea, to name a few.
adidas Football develops high-performance and lightweight football cleats, apparel and accessories for some of the greatest players and teams in the game including more than 70 collegiate football programs. adidas is a global designer and developer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.
© 2012 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.
Cohn & Wolfe
Nick Rosen-Wachs, 212-798-9717