Walgreens and the People's Choice Announce Relationship
Today, Walgreens (NYSE: WAG) (Nasdaq: WAG), the nation's largest drugstore chain, and the People's Choice Awards, the only major awards show voted on entirely by the public for favorites in movies, music and television, announce the drugstore's appointment as the official retail sponsor of the 39th annual People's Choice Awards.
As part of the sponsorship, Walgreens is bringing new and distinct elements to the program. For the first time, consumers will have the opportunity to engage in early voting for two People's Choice Awards categories. From Oct. 28 through Nov. 14, fans can cast their votes for Favorite New TV Drama and Favorite New TV Comedy by visiting Walgreens.com and DuaneReade.com. Also new this year, Walgreens will be sponsoring a special award that reflects the company's purpose to help people get, stay and live well within the community. The award will be presented to a worthy celebrity during the LIVE broadcast on Jan. 9, 2013.
“We are thrilled to become the official sponsor for the People's Choice Awards and look forward to engaging with our customers in a unique and exclusive way,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “The community award presented by Walgreens is an exceptional way to highlight an individual who positively impacts the community and reflects our purpose to help people get, stay and live well.”
“In the 39-year history of the People's Choice Awards we have never opened a category for early voting.” said Fred Nelson, President of People's Choice. “Partnering with Walgreens to give early voting access for Favorite New TV Drama and Favorite New TV Comedy provides a great opportunity for our fans. Walgreens is helping the People's Choice Awards provide fans with exactly what they want – the ability to vote early, vote often and have their voices heard.”
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 7,944 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
About People's Choice
Now in its 39th year, the People's Choice Awards continues to be the only major awards show voted on entirely by the public for fan favorites in movies, music and television. The People's Choice official website at www.PeoplesChoice.com houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Every year, potential nominees are determined by national ratings averages, box office grosses, music sales and PeoplesChoice.com data, then vetted through E-Poll® MediaSYNC – E-Score Celebrity. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc. [NYSE:PG], which is represented by Liquid Thread, a division of Starcom MediaVest Group, Worldwide, Inc., supervisors of the production. The PEOPLE'S CHOICE AWARDS 2013, will be broadcast LIVE from the Nokia Theatre in Los Angeles, on Wednesday, January 9, 2013 (9:00-11:00 PM, ET/delayed PT), on the CBS Television Network. The show is produced by Mark Burnett's One Three Inc. and hosted by Kaley Cuoco, star of The Big Bang Theory.