Market Overview

Bloomberg to Host Switzerland 2012 Tell Awards


Thriving in today's challenging European marketplace is no small feat. With this in mind, Bloomberg will host the Switzerland 2012 Tell Awards, named for Swiss folk hero William Tell. The awards will honor U.S. companies from a wide range of industries, sizes and stages of business development that have conquered the European market from their operations based in Switzerland.

On Tuesday, October 30 in New York City, leaders of the honoree companies will discuss projects they are working on and strategies they employ to make them successful. Participants will come away with ideas for their own companies along with factors to consider as they look toward Europe for their business operations.

2012 Tell Awards Honorees:

- IBM (Armonk, NY), for the new Binnig and Rohrer Nanotechnology Center for exploratory research, demonstrating the magnitude of innovation and reinvestment in Switzerland (Dr. Matthias Kaiserswerth, Director and Vice President)

- InterMune (Brisbane, CA), a biopharmaceutical company that established its European Headquarters to prepare and lead the successful launch in Europe of the first approved drug for IPF, a rare lung disease with a prognosis worse than most cancers (Giacomo Di Nepi, SVP and Managing Director, Europe)

- KAYAK (Norwalk, CT), the online travel technology company that acquired a German competitor and consolidated all central functions in a new Swiss Headquarters (Steve Hafner, CEO and Co-Founder, KAYAK Software Corporation; Dr. Christian Saller, Managing Director KAYAK Europe)

- Maxwell Technologies (San Diego, CA), global leader in energy storage and power delivery solutions, for its new Competence Center consolidating R&D, manufacturing, logistics and marketing (Mark Rossi, Chairman; Sacha Jenny, VP & GM Europe)

- Procter & Gamble (Cincinnati, OH), one of the largest US employers in Switzerland, for substantial extension of the Health Care business at their Geneva Headquarters (Winston Griffin, Vice President P&G Global Operations; Frédérique Reeb-Landry, Director General P&G Geneva; Carolyn Brehm, Vice President P&G Global Government Relations and Public Policy)

The 9th Annual Tell Awards is sponsored by Switzerland Trade & Investment Promotion. The awards will be presented by H.E. Manuel Sager, Ambassador of Switzerland to the United States, and the program will be followed by a cocktail networking reception.

For more information on the program and speakers, please visit:

Follow us on Facebook, LinkedIn and Twitter (@BBGLINK). The hashtag for this event is #BBTellAwards.

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Angela Martin, +1 415-617-7142

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