Market Overview

MRM Introduces New iPad App!


MRM, a top global digital agency, announces the launch of the new iPad App, in partnership with Autoweek Media Group.

Jill Cooley, EVP, Managing Director of MRM's Detroit office stated, “Working with the Autoweek Media Group team is important to us as we tap into one of our key areas of expertise. We were able to help deliver a superior user experience by optimizing an incredible amount of vehicle data and editorial content and packaging it into a simple vehicle shopping experience via this new iPad App. This aligns with our philosophy at MRM to make the complex simple and the simple compelling.”

“We envisioned an App that would put 50 years of automotive expertise in the hands of the on-the-go consumer,” said Chris D'Alessandro, director of digital strategy. “The App delivers the information consumers need on a functional interface that they can access offline, anytime and anywhere.”

The app, which has been in development over the last few months, is an easy, accessible and FREE way to shop for a car. And now it's here.

At-a-glance features:

· Offline browsing capabilities

· Expert recommendations and reviews from the editors of Autoweek magazine

· Advanced search and filter options­

· Side-by-side vehicle comparisons

· The latest news on in-car technology

· Dealer locator

· Ability to save vehicle searches, comparisons and inventory

To download the app, simply click here to go to iTunes.

About MRM

MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit

About Autoweek

Autoweek, launched in 1958, based in Detroit, Mich., and published by Crain Communications Inc., is a fortnightly magazine of consumer car news, information and insight. It's also delivered via the Internet (, iPad and iPhone, and through video and social media. The site includes Daily Drive, an e-mail newsletter sent to more than 100,000 registrants; CarLife, a social community; and Autoweek TV, a daily video newscast. The Autoweek iPhone app, Car News & Reviews, is the first free app built for serious enthusiasts. From a magazine to video, online, podcasts, events, mobile applications and social media, Autoweek is a must-have for those who live the automotive lifestyle. Follow Autoweek on Facebook (, Twitter (@AutoweekUSA) and YouTube (

Sue R.E. Geramian, 646-865-6041
SVP, Global Brand Communications
Erin Hughes, 646-865-3308
Manager, Global Brand Communications

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