Market Overview

Cambridge Launches eSignature Program and New Website for Independent Financial Advisors and Their Clients


Cambridge Investment Research, Inc. (Cambridge) announced it is launching a new eSignature program for use with clients by its independent financial advisors. Partnering with DocuSign, Cambridge is rolling out an electronic signature option compatible with most desktop and mobile devices used by rep-advisors and their clients. Amy Webber, President and Chief Operating Officer, introduced the new technology by presenting each Cambridge advisor with a new Stylus pen at Cambridge's 2012 Ignite conference in downtown Chicago.

“Electronic signature is still fairly new across the financial services industry, but very appealing in our mobile society as a convenience for independent advisors and their clients,” said Webber. “We are excited to be an early adopter among independent broker-dealers and are eagerly working with custodian and vendor partners to maximize the scope of electronic signature options available to our advisors and their clients.”

Cambridge is offering eSignature at no charge as a new added value component of its complete technology solution for advisors.

During her annual President's welcome session at Ignite, Webber also highlighted the firm's new website which includes new public facing content, expanded functionality, and customizable tools designed specifically for Cambridge advisors. The transition to the new website began as hundreds of Cambridge advisors, executives, and staff gathered at the House of Blues for the closing gala event for the Ignite conference.

“In contrast to many websites designed according to a company's organizational structure, we embraced user-centered design in order to create a new website focused on optimizing the experience for our advisors as they use these web-based tools and resources in their businesses,” said Webber.

Cambridge engaged national and industry experts in user-centered website design to conduct focus groups and studies directly with Cambridge advisors resulting in the innovative, user-friendly information architecture serving as the structure for the member-only portion of the website. Future advisor-focused studies are planned to further optimize ease of navigation and expand functionality.

Largest Conference to Date
The announcement of eSignature and the new Cambridge website was made to a record-breaking 1,400 conference attendees. Nearly 1,000 of those attendees were Cambridge advisors who gathered at the Chicago Downtown Marriott to share best practices and collaborate with Cambridge executives. For the first time, a mobile app was made available to attendees to help them create personalized schedules from the 79 breakout sessions, 7 keynote speeches, and 80 sponsor and vendors in attendance.

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Insight on Cambridge

About Cambridge
Cambridge Investment Research, Inc. (Cambridge), member FINRA/SIPC, is an independent, privately owned broker-dealer with over 2,100 independent registered representatives and $43.9 billion assets under management.

Cambridge was recognized as one of the Best of Iowa Businesses1 and has been named among the Top Workplaces in Iowa for the last two years2. Cambridge also provides innovative fee programs and a full menu of commission offerings to advisors across the nation. Recognized in the industry as The Fee Experts®3, Cambridge has been ranked a fee leader among independent broker-dealers for 12 consecutive years4.

For more information contact: Cindy Schaus – VP, Public Relations and Creative Marketing, 641.472.5100 x1225 or

Morgan Caves – Liaison, Public Relations and Creative Marketing, 641.472.5100 x1418 or

¹ IA Biz magazine, “Best of Iowa Businesses,” 2010
² Des Moines Register, “Top Workplaces in Iowa” 2011, 2012
3 THE FEE EXPERTS® is a registered trade mark of Cambridge Investment Research, Inc. for its investment advisory service for investment managers.
4 Financial Planning magazine, June “FP50”, Top 50 Independent Broker-Dealer Issue, 2001-2012.

Securities offered through Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC, and investment advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Both are wholly-owned subsidiaries of Cambridge Investment Group, Inc.

Cambridge Investment Research, Inc.
Cindy Schaus, 641-472-5100 x1225
VP, Public Relations and Creative Marketing
Morgan Caves, 641-472-5100 x1418
Liaison, Public Relations and Creative Marketing

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