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Toca Boca Launches New Toca Tailor App Exclusively for iPhone, iPad & iPod Touch

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SAN FRANCISCO--(BUSINESS WIRE)--

Toca Boca (www.tocaboca.com), the leading digital toy developer, today released Toca Tailor, its latest app title for iPhone, iPad and iPod touch. The new app allows kids four years of age and older to design a wide array of custom-made outfits using a limitless palette of colors, fabrics and patterns and includes an innovative camera feature that brings real-world surroundings into the Toca Tailor design studio to create one-of-a-kind looks.

Sparking creativity and imagination through design, Toca Tailor presents four exciting characters that can be outfitted in any way kids choose. Wardrobes come together through mixing and matching 24 different fabrics and patterns, playing with color combinations, adjusting hemlines and sleeve lengths and adding personal, signature touches along the way.

Toca Tailor allows an additional layer of originality to designs through a camera feature where kids can take photos of colors and textiles in their immediate surroundings and apply them to clothing pieces, or use them as background for style snapshots. For example, the tweed pattern of the family sofa could become the fabric of the trousers you're designing or a bright blue sky might be the perfect color for a blouse. Adding to the fun is the ability to take a photo of the final design creation to add to your personal collection.

Just like any work of art, the details add the finishing touch so Toca Tailor also includes a whimsical collection of 24 tailoring notions from buttons to bows and pom-poms, along with a selection of 30 cool accessories to round out the presentation with hats and shoes, glasses and even moustaches.

Kids can also find inspiration for new creations by checking out www.tocatailor.com for weekly design themes where they can view and submit images of spiffed out characters.

The Toca Tailor App is available for £0.69/$0.99 from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.

Foghorn Public Relations
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com

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