Virtusa Completes Extensive Content Migration for Siemens Industry, Inc., Improving Customer Experience and Enabling Qualified Lead Development
Virtusa Corporation (NASDAQ: VRTU), a global IT services company that offers a broad range of information technology services, including IT consulting, technology implementation and application outsourcing, has completed an extensive content migration for Siemens Industry, Inc. The 16-month project significantly improves the customer experience by making it easier to find information and engage with Siemens across all of its product offerings. The updated websites can now be used as a true marketing and communications vehicle, providing detailed insight into customer behavior, enabling qualified lead development and lead-nurturing campaigns.
The project involved migrating both intranet and internet marketing and communications collateral for five U.S. divisions of Siemens to a new “Web Appearance” used by Siemens AG in Germany. Prior to the migration, each division had its own way of displaying materials, many of the sites featured outdated, unused pages, and search engine optimization (SEO) was inconsistent or missing all together.
Post migration, all the marketing communications content now has a consistent look and feel, providing “One Face, One Voice” to all of Siemens' collateral. Virtusa applied consistent SEO to ensure that all the collateral was accessible to users from all over the globe, accessing the site from different locations. The migration also eliminated redundant or outdated pages, and content can now be managed from one central repository, eliminating duplication of work. The solution also established clear ownership of pages, content and topics.
“Given the complexity of the project, this is remarkable,” said Oliver Fleischhut, director of online communications for Siemens Industry, Inc. “We are very satisfied with the support from the Virtusa team, and their level of professionalism and dedication was very much appreciated. They consistently delivered on time and within or above our expectations.”
“This migration has transformed a series of singular websites containing outdated and sometimes unused content into a powerful vehicle for optimizing external and internal lead targeting activities,” said Harsha Kumar, senior vice president, Media, Information Services, Technology and Entertainment Business Unit at Virtusa. “Virtusa is committed to accelerating business outcomes for our clients, and this project is an excellent example of how our services add value and transform existing business assets into tools for identifying new streams of business revenue.”
The Siemens project was completed on time and on budget. “This project required us to adhere to established timelines in order to stay on track,” said Lizri Nagoor, senior client-facing project manager for Virtusa. “We migrated the content from each division one at a time, so it was critical to get it right the first time in order to handle the remaining content in the pipeline.”
The project included migrating approximately 2,000 pages of unstructured internet content and approximately 1,000 pages of intranet collateral for each U.S. division. Once the Siemens team created the structure and templates, Virtusa built the new content management system (CMS) from the ground up. All of the data was migrated to the new site using Typegate, an XML-based WYSIWYG editing system.
“We are very satisfied, and we would definitely work with Virtusa again,” added Fleischhut. “The Virtusa team understood our needs very well, and I would recommend them without hesitation.”
Virtusa provides end-to-end information technology (IT) services to Global 2000 companies. These services, which include IT consulting, application maintenance, development, systems integration and managed services, leverage a unique Platforming methodology that transforms clients' businesses through IT rationalization. Virtusa helps customers accelerate business outcomes by consolidating, rationalizing and modernizing their core customer-facing processes into one or more core systems.
Virtusa delivers cost-effective solutions through a global delivery model, applying advanced methods such as Agile and Accelerated Solution Design to ensure that its solutions meet the clients' requirements. As a result, its clients simultaneously reduce their IT operations cost while increasing their ability to meet changing business needs.
Founded in 1996 and headquartered in Massachusetts, Virtusa has operations in North America, Europe and Asia.
© 2011, 2012 Virtusa Corporation. All rights reserved.
Virtusa, Accelerating Business Outcomes, BPM Test Drive and Productization are registered trademarks of Virtusa Corporation. All other company and brand names may be trademarks or service marks of their respective holders.
Andrea LePain, 617-275-6516