Market Overview Features New Practical Online Resources To Help Consumers Make Health Coverage Choices


UnitedHealthcare's Golden Rule Insurance Company has expanded its online resource site to help the growing number of consumers who are considering or who have chosen a health savings account (HSA) to save on both health care costs and taxes in the coming year. Added features include a detailed retirement health care savings comparison, new case study, list of updated qualified medical expenses and 2013 contributions and deductibles.

Consumers visiting can learn more about how HSAs work and estimate the potential savings to their family, now and over time, before deciding if an HSA might be the best choice for their budget and health care needs.

In addition, offers three interactive calculators to estimate health insurance savings, tax savings and future value as well as answers to the most frequently asked questions (health savings account FAQs).

Health savings accounts are available to individual consumers who buy health insurance for their families as well as many employees covered by employer group plans. Insurance industry trade group America's Health Insurance Plans (AHIP) reported in May that more than 13.5 million Americans with individual or employer group coverage had a high-deductible health plan paired with an HSA, an increase of 18 percent from 2011.

Golden Rule's expertise in the HSA market dates back to 1993 when the company pioneered the first medical savings account (MSA), predecessor to the HSA. Golden Rule created five years ago as a convenient, one-stop location for consumers seeking comprehensive, straightforward information on HSAs and how they work.

A leading provider of health insurance for individuals and families for 65 years, Golden Rule has been a UnitedHealthcare company since 2003. UnitedHealthcare's personal health, dental and other specialty plans are offered in 41 states and the District of Columbia, and marketed under the UnitedHealthOne brand.

For more information on Golden Rule, consumers can call 1-800-444-8990, visit or contact a local independent insurance broker who offers UnitedHealthOne health, dental and specialty plans.

Golden Rule Insurance Company
Ellen Laden, 317-715-7843

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