Market Overview

Research and Markets: Argos | Verdict Company Briefing


Research and Markets ( has announced the addition of the "Argos | Verdict Company Briefing" report to their offering.

With a new managing director in place, and a number of store closures expected, Argos is battling to remain relevant in an evolving retail environment. This profile explains the direction Argos is taking, with estimated sales data and market shares, and analysis of key events which will affect the retailer's outlook over the coming years.


- Identify opportunities in the electricals market by understanding Argos' strategic decision making in a declining market

- Take advantage of new electricals products on the market that Argos have identified to boost growth

- Benchmark your electricals performance by comparing sales data and market share


Its vast number of stores has enabled the retailer to gain a reputation for convenience. However, as consumer expenditure has declined and more sales have transferred online, there will need to be further closures in the coming years.

With a low ratio of male customers due, in part, to the relatively low perception of Argos' expertise in the electronics sector, any attempts to bring this in line with the average of higher male popularity are unlikely to be successful due to the nature of its business model.

The increasing popularity of tablets and laptops provides new opportunities. Argos' value proposition positions the retailer to potentially offer a variety of new mobile technology products as their popularity increases and their prices decrease.

Reasons To Buy

- Which customer segments visit Argos for electricals and homewares and what is its share of each demographic group?

- What is Argos' strategy for its future store portfolio and what impact will this have on its sales?

- What is Argos' share of the UK electricals market?

- How has Argos' electricals performed compared to the total UK electricals market?

Topics Covered




- Electricals market share falling;

- Habitat products are introduced;

- Revenue dip in 2011/12 continues;

- Tesco and Asda puncture Argos catalogue store uniqueness;

- Collection stores, superstores and full m-commerce could help;

- Multichannel will drive future strategy, but confusing if each channel's offer is too different.


Struggles under weak demand

Recent key events

- (Untitled sub-section)

Proposition & customer profile

- Electricals shoppers

- Homewares shoppers


- 2011/12 dragged down by weak demand

- Revenue dives


Sector performance - Electricals

- Market share starts to slide

Market share


- Multichannel is key


Verdict company briefing

Financial information

- Market size calculation

- Sales density calculation

Further reading

Ask the analyst




For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal, Retail

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