Market Overview

Research and Markets: Global Trends and Consumption Demographics in Soft and Hot Drinks Featuring Coca-Cola, Danone and Costa Coffee


Research and Markets ( has announced the addition of Canadean Ltd's new report "Global Trends and Consumption Demographics in Soft and Hot Drinks" to their offering.

This report offers a completely fresh look at consumer's Soft and Hot Drink habits, allowing marketers to understand people's consumption patterns like never before. This offers unique opportunities to effectively target new consumer groups, behaviors, and trends based on actual empirical data in Soft and Hot Drinks consumption across 10 core countries.

This report looks to test the stereotypes about beverage and consumption perceptions that the industry may have. The report illustrates that an in-depth study of the consumer exposes the trends to exploit and the anomalies to address. Only by looking at who is drinking, what they are drinking, when they are drinking, where they are drinking, and why they are drinking, can you put together the best marketing strategy to capitalize on the opportunities that exist in the Soft and Hot Drinks sectors.

There is an assumption that Soft Drinks are drunk by the young and as consumers mature they drink more Hot Drinks. Many believe that there is a shift from Soft to Alcoholic drinks when consumers reach the legal age to drink. In fact, Older Consumers are a key age group to target in both Soft and Hot Drinks, particularly in the Non-BRIC region where aging populations limit volumes with younger consumers. Marketers risk underestimating the irresistible forces of demography.

The high growth rates seen in the developing world are an obvious attraction to beverage operators, but adding value to refreshment products in the developed world where growth rates are more sluggish provides just as appealing an opportunity. BRIC markets are often characterized by low margins and while Non-BRIC markets may be slowing, the affluence of drinkers provides them with the resources to pay more for their refreshment, despite the depressed economic climate.

Although often categorized together, consumers in each of the BRIC markets have very different tastes and characteristics; low per capita beverage consumption is probably the main factor that they have in common. For instance, Brazil is the most developed beverage market within BRIC and has consumer consumption patterns more closely aligned to the Non-BRIC region than anywhere else.

Key Topics Covered:

1 Executive Summary

2 Industry Dynamics

3 Soft Drinks Markets

4 Hot Drinks Markets

5 Country Profiles

6 Appendix

Companies Mentioned




Bottle Green,


Costa Coffee,



Glaceau Vitamin Water

For more information visit

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Soft Drinks

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