Market Overview

A10 Networks Announces New Competitive Replacement Campaign


A10 Networks™, the technology leader in Application Networking, today announced a new competitive replacement campaign for competitive server load balancers. Qualified customers with Cisco ACE models switching to A10's AX Series Application Delivery Controllers (ADCs) can receive up to 50% discount off the list price plus technical consultation and migration planning services.

According to recent articles in Barron's (Link: and Computer Reseller News (Link:, Cisco is scaling down ACE and shifting resources to different projects. In order to assist these customers who are using Cisco ACE models and in need for an alternate solution, A10 quickly made a decision to enhance its existing replacement program to allow Cisco customers to install AX Series appliances at low cost till the end of March 2013. In addition, A10 opens Migration Assistance Center to guarantee a smooth transition and reduce complexity of migration work. At the Migration Assistance Center, dedicated A10 engineers receive partners' inquiries on migration, and offers free technical consultation and migration planning services

A10 has successfully replaced and upgraded many vendors' solutions, and offers strong value to customers needing an alternative when their incumbent vendor leaves the market, for example with Juniper's DX load balancers. With five years of Cisco ACE replacement experience, world-wide professional services, best in class support and the interactive forums of the Virtual Application Delivery Community (, A10 can rapidly help organizations overcome issues caused by lack of features, support or performance.

By switching to AX Series, Cisco ACE customers will enjoy the following benefits:

  • Upgrade to a feature rich AX platform built on a highly scalable, new generation architecture
  • A10's unwavering commitment to the ADC market with a clear vision, focused platform development and comprehensive roadmap
  • Consolidation of existing ACE installations at extremely high ratios; e.g. 15:1 or more
  • No licensing for hardware appliances, ensuring all features are readily available with no hidden fees or escalated ADC costs
  • Easy transition of deployments reliant on Cisco ACE Virtual Contexts to A10's AX Series multi-tenancy solutions with Application Delivery Partitions (ADPs) or SoftAX
  • Performance to meet any requirement or peak load in compact and energy efficient 1U or 2U appliances
  • Industry-standard Command Line Interface (CLI) or advanced GUI for ease-of-use and quick staff ramp-up time, reducing retraining costs
  • Better value alternative to other load balancers, which can add hefty integration and licensing costs onto the already high price

As a part of the AX Series' advanced feature set, this campaign allows Cisco customers to take advantage of the most flexible and wide range of mature IPv6 and Virtualization offerings in any ADC today. A recent independent Network World Clear Choice Test (Link: awarded the AX Series the highest points possible for IPv6 features, ease of installation and manageability. This independently verified A10's technology leadership over F5 BIG-IP, Cisco ACE and others.

“Our award winning AX Series platforms have rapidly become the ADC of choice for organizations of all sizes as enterprise customers look for a feature rich and highly scalable solution to solve complex application challenges,” said Lee Chen, Founder and CEO of A10 Networks. “With our competitive replacement campaign, we are making it both easy and cost effective for customers to migrate to a solution that will increase performance and flexibility for business services while reducing total cost of ownership.”

A10 will continue to deliver scalable, high-performance Application Networking platform to enterprises, Web properties and ISPs. For more information about the replacement campaign, contact A10 sales representative or its partners.

About AX Series

A10's AX Series is a scalable, high-performance Application Networking platform that delivers enterprises, Web properties and ISPs superior reliability and an energy efficient footprint for lower total cost of ownership (TCO). With the AX Series, customers of all sizes benefit from application availability, scalability and performance, and increased infrastructure efficiency for a faster end user experience. The AX Series has a comprehensive Layer 4-7 feature set and flexible virtualization technologies such as aVCS, multi-tenancy and more for public, private and hybrid cloud environments. In addition, the AX Series leads in IPv6 Migration technologies with many large scale deployments worldwide. All AX Series features are available without extra licensing fees.

AX Series delivers industry-leading return on investment (ROI) by leveraging A10's 64-bit Advanced Core OS (ACOS), with a scalable shared-memory parallelism architecture that leaps the competition in scalability and flexibility.

To read more about AX Series solutions visit:

About A10 Networks

A10 Networks was founded in Q4 2004 with a mission to provide innovative networking and security solutions. A10 Networks makes high-performance products that help organizations accelerate, optimize and secure their applications. A10 Networks is headquartered in Silicon Valley with offices in the United States, United Kingdom, France, The Netherlands, Germany, Spain, Brazil, Japan, China, Korea, Taiwan, Hong Kong, Malaysia, Australia and Singapore. For more information, visit:

aCloud, ACOS, aFleX, aXAPI, aVCS, Virtual Chassis, SoftAX, and aFlow are registered trademarks of A10 Networks.

A10 Networks
William P Hayes, +61 (0) 3 8530 7079

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