Market Overview

Continental, Pittsburgh Steelers and Toby Keith Announce Restaurant is Set for North Shore


Continental Real Estate Companies, the Pittsburgh Steelers, Boomtown Entertainment, LLC and country music star Toby Keith have confirmed today that a deal is set for Keith's I Love This Bar & Grill restaurant to open on the North Shore in Pittsburgh in the spring of 2014. The new venue will bring approximately 250 full and part-time new jobs to the region.

Known for its Southern cuisine, enormous, red-white and blue guitar-shaped bar and live entertainment from local and national country music artists, construction on the new venue will begin in the spring of 2014. The new restaurant will be developed at the corner of the DelMonte Building located at Chuck Noll and North Shore Drive, across the street from Stage AE. It will occupy approximately 16,000 square feet.

Keith launched the restaurant concept in 2005 with three locations in his native Oklahoma. Since then, eleven locations have been opened by Phoenix, Arizona based Boomtown Entertainment, LLC.

The menu at I Love This Bar & Grill will include Southern specialties like barbecue ribs, chicken and pork burgers and chicken fried steak along with “he-man” sounding appetizers and state-fair worthy desserts. Appetizers include Toby's Platter, a plethora of nachos, wings, mozzarella sticks, deep-fried jalapeño poppers and mac and cheese wedges served with marinara, blue cheese and ranch dipping sauces. Dessert is highlighted by a Fried Twinkie.

“Our food is fantastic, but the menu is not what lures people to Toby's table,” said Frank Capri, CEO and President of Boomtown Entertainment. “The people in Pittsburgh will love to come sit at the giant guitar-shaped bar, painted red white and blue like the American flag -- and watch a rising country music singer perform on a stage so close you can see the sweat on his or her brow.” The Grill will host live music three or four nights a week, including every Friday and Saturday night with artists ranging from newcomers in the region to well known entertainers. It will also be available for private events.

The restaurant is the next in a line of consistent development that has been underway on the North Shore for more than a decade. This development has attracted more than $125 million in private investment dollars, returned millions of dollars in taxes to the local and State economy and created thousands of jobs. The most recent developments on the North Shore include Stage AE and the Hyatt North Place Hotel.

“We are extremely pleased to include Toby Keith's I Love This Bar and Grill to the strong development that has been created on the North Shore,” said Continental Real Estate Companies Chairman Frank Kass. “In 2000, the land on the North Shore was largely idle. Working with our partners the Pittsburgh Steelers and the Pittsburgh Pirates, we have revitalized this area and created a vibrant mix of entertainment, hotels, restaurants and office space that have helped fuel our local economy.“

EDITOR'S NOTE: A JPEG renderings of the venue is available by contacting Kelley Denny at or 412-352-9240.

KDenny and Partners Strategic Communications
Kelley Denny, 412-352-9240

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