Market Overview

Villa Roma's Dr. Stein's Bagel Dog Partners with the San Francisco 49ers in a Caption Catch Contest


Villa Roma Sausage Company, Southern California's number one fresh Italian Sausage manufacturer, is introducing new Dr. Stein's Bagel Dogs to the Bay Area market. And to help celebrate this announcement, they are partnering with the San Francisco 49ers in a novel “Caption Catch” contest. The contest includes a comic of a 49er about to catch a Dr. Stein's Bagel Dog flying through the air. Fans then enter an inventive caption of what the receiver is thinking when he is about to catch it. To enter, fans go to It's an entertaining way to engage the 49ers fans, who have the opportunity to win one of three game packages by entering.

Dr. Stein's Bagel Dog is a new product that features a 100% beef hot dog encased in bagel dough. The product is fully cooked and takes just minutes to heat. The product will initially be sold in California and Arizona retailers.

“We are very excited about our partnership with Villa Roma,” said 49ers Chief Sales Officer, John Vidalin. “They have developed a creative way to introduce this new product while making it fun for our loyal 49ers fans.”

The contest includes three prize packages for various upcoming home games at Candlestick Park. Each package includes four reserved seats, pre-paid parking and $100 in cash. The promotion will be supported with newspaper and radio ads, as well as game programs and on package stickers.

“It has been a long time since a quality bagel dog has been on the market. When launching this new product in the Bay area, we wanted to do something special,” said Ed Lopes, President of Villa Roma. “What better way than to partner with the San Francisco 49ers. They have a loyal fan base and the team supported this engaging way to help us get the word out.”

About Villa Roma Sausage Company.

Villa Roma is Southern California's number one fresh Italian Sausage manufacturer. They offer fresh, natural and locally produced sausages, supplying many leading supermarket chains and independent grocers. Villa Roma uses only the finest cuts of Midwestern corn-fed pork, a special custom blend of spices, are produced locally daily and exceed USDA standards for leanness. They have a strict policy of no preservatives, no nitrates, no MSG and supplying fresh, not frozen sausages. Villa Roma now offers Dr. Stein's Bagel Dogs. Villa Roma is a division of Heatherfield Foods, also located in Ontario, CA.

Villa Roma Sausage Company
Steve Stallman, 661-367-4159

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