Market Overview

HealthPartners opening retail location at Ridgedale Center


HealthPartners wants to make choosing a health insurance plan as easy as possible for Minnesotans. To do that, HealthPartners is opening a retail location Thursday at Ridgedale Center in Minnetonka that will provide a face-to-face setting for seniors to learn about Medicare and for Minnesotans who buy their own insurance to learn about their options.

At the location, which will be staffed by licensed sales agents, individuals can learn about HealthPartners Medicare and individual products, ask questions that are important to them and actually enroll in a plan. The shop is the first of its kind in Minnesota.

“We know that shopping for individual health insurance or a Medicare plan can be complicated,” said Andrea Walsh, HealthPartners executive vice president. “We want to meet our members, prospective members and their families where they live their lives and help them make smart, informed choices about their health care coverage.”

The pop-up shop, which is adorned by many of the characters from HealthPartners billboards and advertising, is located in the center of Ridgedale Center. It will be staffed during most of the mall's business hours. In addition, it will open before stores so people who walk in the mall for exercise will have convenient access. The location will be in operation until mid-December and is timed to coincide with Medicare's Annual Enrollment period, which runs until Dec. 7.

Anyone interested, including those not currently covered by HealthPartners, can get free information and in-person consultations that can help them make smart decisions about their coverage. People can enroll in a plan at Ridgedale, can return later after weighing their options or they can continue enroll online, over the phone or with the insurance agent of their choice.

HealthPartners© Freedom Medicare plan received a five-star rating from the Centers for Medicare and Medicaid Services 2013 plan ratings. Freedom is one of only 11 plans in the nation – among the 563 plans rated – to receive Medicare's highest rating, earning a spot in the top 1.95 percent. Freedom is also the only plan in the Cost and Medicare Advantage with Part D category in Minnesota to receive five stars.

CMS gives star ratings each year to all Medicare plans in the nation. The ratings are provided to consumers to help them rank the quality of the plans available in their market. Plans with five stars are denoted on Medicare's Plan Finder site at as a “high performer.”

Medicare recommends that consumers use the star ratings along with cost and coverage information to compare plans before buying, and to evaluate their current plan against other plans in the area. HealthPartners Freedom has several coverage options available, featuring different monthly premiums and benefits.

HealthPartners also has a number of options for individuals and families who purchase their own health insurance.

About HealthPartners
Founded in 1957, the HealthPartners ( family of health care companies serves more than 1.4 million medical and dental health plan members nationwide. It is the largest consumer-governed, nonprofit health care organization in the nation providing care, coverage, research and education to improve the health of members, patients and the community. HealthPartners is the top-ranked commercial health plan in Minnesota and is also ranked among the top 30 plans in the nation according to NCQA's Health Insurance Plan Rankings 2012-13 - private.

Jeff Shelman, 952-883-6198

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