Market Overview

Dominion Dealer Solutions Improves Service Lane Prospecting with New Conquest Customer Tool and Updated Interface


Dominion Dealer Solutions (DDS), industry leader in equity data mining, automotive marketing, CRM, lead generation, reputation and inventory management, and a division of Dominion Enterprises, today released a new version of its equity mining tool, DealActivator. It is designed to give automotive dealers greater ability to pull in-service customers into the buying market.

DealActivator mines the retailer's database for highly-qualified equity customers from sales and service, delivering data to the dealer daily. Dealers can locate quality inventory at better prices, yielding higher gross and volume.

This new release offers auto retailers an improved user interface as well as the new Conquest Customer feature that enables dealers to capture customer-specific details on people who did not buy a car at the dealership but are utilizing the service lane. Dealers will now be better able to target unsold customers using Dominion's equity mining technology. This new release also will benefit current customers of DDS in terms of streamlined process, fewer clicks and more visually appealing, user-centric reporting.

“DealActivator's Customer Conquest tool continues to enable dealers to target the service lane to mine current and unsold customers,” stated Lyndsey Rodriquez, director of equity mining solutions for Dominion Dealer Solutions. "We are committed to helping dealers connect with unsold customers in their service lane with targeted, cost-effective communications.”

"In addition, the improvements in the user experience allow us to more strongly solidify our solution within the Dominion product family. Now, we join Dominion Inventory and Dominion Adaptive Websites with a common interface, centralized reporting and flexible, at-a-glance custom widgets,” stated Alan Andreu, general manager of equity mining solutions for Dominion Dealer Solutions.

DealActivator provides competitive advantages for local retailers by harvesting current customers from the DMS, creating a new sales initiative in the service drive, and then delivering the best possible prospects by pushing customers into the market early. DealActivator also makes contact with a retailer's best customers by utilizing automated multichannel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit

Dominion Dealer Solutions
Peyton Hoffman, 757-351-7271
Media & Industry Relations

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