Market Overview

Choose Digital Launches


THE MOTIVATION SHOW -- Choose Digital (, the premier provider of digital media solutions to the loyalty and incentive industry, today launched the industry's first plug-and-play Digital Marketplace for loyalty, incentive and frequent flyer programs. Founded by senior executives with experience working with Rewards Network Inc., Grass Roots America, and American Airlines AAdvantage Program among others, Choose Digital provides brands with a new way to reward incentive and loyalty club members using digital media, including music, movies, TV programs, eBooks and audiobooks. Choose Digital's marketplace includes content from leading media companies such as Warner, Sony and Universal, for example:

  • Music – up to 7 million tracks and hundreds of music videos;
  • Movies - 1000s of the latest movie releases and back catalog classics to rent or download;
  • TV Shows – 1000s of TV episodes and season passes;
  • Books – over 250,000 eBooks and 20,000 audio books;
  • An ever expanding range of specialist content – concerts and music documentaries, sports features, instructional videos, nature videos, and content for kids.

Stephen Humphreys, CEO and co-founder of Choose Digital, started in the loyalty business in 1995 and co-founded Choose Digital out of frustration that his loyalty rewards were not keeping pace with his digital life, so he decided to change it. “For the first time, Choose Digital is providing incentive and loyalty club members with premium content at attractive price points that can be easily redeemed. United Airlines, one of the world's largest loyalty programs, has already chosen Choose Digital to reward their frequent flyers with digital entertainment content, we will be announcing other major brands over the coming weeks and months,” Humphreys comments.

Choose Digital has been selected by United Airlines as the provider of the airline industry's first-ever digital media store for their MileagePlus program, one of the largest loyalty programs in the world. Choose Digital's proprietary marketplace delivers all the digital content for United Airline's store via its integration with MileagePlus, including exclusive content from major artists. At launch, United Airlines featured an exclusive bonus song for MileagePlus members from the brand new, first-ever greatest hits album by Jennifer Lopez.

Choose Digital enables any organization to introduce a digital media marketplace into their existing loyalty program. This can be done either as a White Label option that can be branded and customized to match the look and feel of the existing loyalty program, or via an API that can be fully integrated into the site.

About Choose Digital

Founded by pioneers in the loyalty and incentive industry, Choose Digital is the first company to bring digital media as a point redemption option to the worldwide loyalty and incentive market. Choose Digital has partnerships with leading media companies to offer digital content - movies, TV shows, music, eBooks and audiobooks - via its turnkey marketplace for loyalty, incentive and frequent flyer programs. Headquartered near Miami, Florida, Choose Digital is a venture-backed company.

More information about Choose Digital is available on the Web at:; on Facebook at:; and on Twitter at:

Consort Partners
Krysty Ronchetti, +1 818-939-9542

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