Market Overview

SMS Audio™ Headphone Collection by 50 Cent Now Available in Canada


SMS Audio, LLC (, a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, today announces the Canadian availability of its full headphone collection consisting of wired and wireless on-ear, over-ear, DJ and in-ear styles. Distributed by Atlantia (, a Canadian owned and operated distributor of leading technology products, the SMS Audio headphones are now available for purchase at, and

“I made it a priority to be heavily and completely involved in the entire creation process of my headphones, ensuring they provide the same kind of sound I hear in the studio,” said 50 Cent, CEO of SMS Audio. “I'm happy to announce that Canadian consumers will now have the headphones – and studio-quality sound – available at their fingertips.”

“We are excited to help bring SMS Audio to Canadian consumers,” said Trevor Robertson, Vice President of Business Development at Atlantia. “With professionally-tuned audio, a great selection of models and vibrant colors, unparalleled style and of course by working closely with 50 Cent, SMS Audio is an excellent choice to get behind, and poised to emerge as a major player in the Canadian market.”

Delivering the highest caliber of studio sound without sacrificing high-end styling, each headphone is developed under 50 Cent's creative direction. Products now available include:

SYNC by 50™ Wireless Over-Ear

Providing a 50-foot wireless range with the included 3.5mm transmitter, the headphones integrate 40mm drivers with Kleer® wireless technology to allow up to four listeners to simultaneously rock from a single source. Additional features include passive noise-canceling capabilities, an “S” indicator light to denote when the headset is synced and built-in controls to manage volume levels, fast forward, rewind and bass boost. Purchase includes a hard-shell carrying case, adaptors, wireless transmitter, removable wired microphone cable and micro USB charging cable. Available in Ghost White and Shadow Black with an MSRP of CA$449.99.

STREET by 50™ Wired Over-Ear

An exceptional wired-style headphone equipped with professionally-tuned 40mm drivers, each pair delivers crisp clean sound, enhanced bass and passive noise-canceling capabilities. In the same styling as the SYNC by 50™ headphones, they are made with soft, memory-foam cushions wrapped in leather for ultimate comfort. Purchase includes a removable cable with microphone, adaptors and carrying case. Available in Shadow Black and Phantom Blue with an MSRP of CA$269.99.

STREET by 50™ Wired On-Ear

Stylish and lightweight, each pair integrates 40mm custom drivers, professionally tuned, and features OVALFIT™ soft-leather memory foam cushions in addition to a foldable headband. Purchase includes a removable cord with three-click microphone, a soft cleaning cloth and a hard-shell carrying case. Available in Shadow Black or Ghost White with an MSRP of CA$199.99.

STREET by 50™ Wired DJ

One of the first foldable headphones from SMS Audio, each pair incorporates professionally-tuned, studio-quality 40mm drivers to deliver crisp, clean sound, enhanced bass and advanced passive noise-canceling capabilities. In addition to the pliable headband with easy-folding hinges, they also feature articulating ear cups made of soft memory-foam cushions for ease-of-use and ultimate comfort. Purchase includes two removable cables – a coiled DJ cable with ¼” adapter and a cable with a three-click microphone – a hard-shell carrying case, and soft cleaning cloth. Available in Shadow Black or City Grey with an MSRP of CA$329.99.

STREET by 50™ Wired In-Ear

Ergonomically designed to give users a perfect fit, they utilize professionally-tuned drivers and gold-plated connectors to deliver studio sound on the go. For added durability and ease of use, the cord is reinforced and features a flat design to eliminate twisting, tangling and knotting. Also featuring an Apple© control microphone with volume control, each pair allows listeners to control the volume of any device, or take advantage of the full controls – volume, fast-forward, rewind, track skip – if using with an Apple© iPhone, iPad or iPod device. Purchase includes six silicone passive noise-cancelling tips and hard shell carrying case. Available in Shadow Black or Ghost White with an MSRP of CA$129.99.

The SYNC by 50™ wireless over-ear, STREET by 50™ wired over-ear, STREET by 50™ wired on-ear, STREET by 50™ wired DJ and STREET by 50™ in-ear headphones are now available at, and For more information about SMS Audio, visit

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit

About Atlantia

A Canadian-owned and operated distributor of leading technology and digital lifestyle products, Atlantia focuses on delivering innovation and industry leading design with top class levels of service and support. Atlantia works together with vendor partners to provide excellent performance in all avenues of marketing and distribution on behalf of our reseller partners, simplifying the delivery. For more information on Atlantia visit

Kiersten Moffatt, 317-284-1607 x. 6

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