Market Overview

24 Hour Fitness to Invest $25 Million in New Bay Area Real Estate


24 Hour Fitness announced today approximately $25 million in planned investments for new Bay Area clubs. Within the next six months, the San Ramon-based company will relocate and expand its Northern California locations in Livermore and Fremont and open a brand new facility in Walnut Creek next January. These developments represent one of the most substantial market investments the fitness club industry leader has made in recent years.

“The Bay Area has been home to our brand for more than 30 years, and we take pride in investing dollars toward improving the workout experience for those members who have been with us since the beginning,” said Carl Liebert, president and CEO, 24 Hour Fitness. "Over the past two years, we have opened three new Bay Area clubs and made significant enhancements, upgrades and expansions to 18 others. With the addition of these new clubs and looking forward, we intend to improve our member experience and expand our mission of improving lives through fitness to new members and communities.”

The moderately-sized 20,000 square foot 24 Hour Fitness® Active clubs in Livermore and Fremont have been part of the company's fleet for more than 16 years. Both facilities will be upgraded to 24 Hour Fitness Super-Sport clubs and relocated to new addresses where they will span 45,000 to 69,000 square feet. The Livermore Super-Sport club will open on Dec. 22, 2012, at 2650 Kittyhawk Road, followed by the March 2, 2013, opening of the Fremont Super-Sport club at 4500 Auto Mall Parkway. In addition to these grand re-openings, the new and highly-anticipated 24 Hour Fitness Super-Sport club in Walnut Creek will open at 2800 North Main Street on Jan. 26, 2013.

All three of the new clubs will feature the latest in amenities and equipment that 24 Hour Fitness has to offer, including:

  • Wide variety of cardio and strength training equipment
  • Personal viewing screens on select cardio machines
  • Larger functional training areas
  • TRX® Suspension Training
  • Basketball courts
  • Group exercise classes with dedicated Cycle and Group X® rooms
  • Indoor pools
  • Sauna and steam rooms
  • Complimentary towel service
  • Personal Training service
  • Kids' Club babysitting service where children ages six months up to 12 years can enjoy activities while their parents work out
  • Retail area offering fitness products, accessories, apparel, nutrition supplements and more

In 2011, 24 Hour Fitness reinvested in a number of its clubs and began a series of updates and renovations for select locations across the U.S., including many located in the Bay Area, such as Larkspur, Oakland, Petaluma, San Jose and San Mateo. In addition to these club updates, 24 Hour Fitness also opened new clubs in Pleasanton, Rohnert Park and Sunnyvale, and expanded its Santa Rosa location. Of the more than 400 24 Hour Fitness® clubs nationwide, more than 50 are in the Bay Area.

The company's Bay Area real estate news follows the expansion plans announced for its San Diego area clubs in 2011 and the recent announcement of several senior executive promotions, including Carl Liebert as president and CEO.

To find 24 Hour Fitness clubs in the Bay Area and nationwide, visit To try 24 Hour Fitness, download a free pass.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since the first club opened in 1979, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the United States Olympic Committee and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and serves as the Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. The company's national accreditation from the Better Business Bureau, which includes A+ ratings for all club locations across the U.S., demonstrates the organization's ongoing commitment to member satisfaction. Please call 1-800-224-0240 or visit for more information and to find the club nearest you.

Alexis Louie, 415-486-3287
24 Hour Fitness
Wendy Yellin

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