Market Overview

FirstFuel Adds Decades of Sales and Software Engineering Experience to Executive Team


FirstFuel Software, the commercial building energy analytics company, today announced two key additions to its executive team – Jim Borri as vice president of worldwide sales and customer engagement and Raman Sud as senior vice president of engineering.

“As experienced professionals of the energy and technology industries, Jim and Raman bring invaluable knowledge and experience to the powerful executive management team we've assembled here at FirstFuel,” said FirstFuel CEO and Co-founder Swap Shah. “FirstFuel has hired the best management in the business. Jim and Raman will be instrumental in helping us continue to grow and engage our portfolio of utility and commercial market customers.”

The two executives each bring decades of top-tier industry experience to their new roles:

  • Jim Borri, Vice President of Worldwide Sales and Customer Engagement – Mr. Borri brings more than 20 years of utilities and technology industry sales experience and leadership to the FirstFuel team. Prior to joining FirstFuel, Mr. Borri was SVP of sales at Tendril, where he led the company's energy service provider sales strategy and business development efforts. In addition, he has held commercial leadership positions at several companies, including enterprise applications software provider SAP, where he executed strategic deals within the company's utility practice, and global supply chain solutions provider ADEXA.
  • Raman Sud, Senior Vice President of Engineering – Mr. Sud brings more than 25 years of experience delivering large-scale software deployments to enterprises worldwide, as well as building and integrating distributed teams in the U.S., India and China. Prior to joining FirstFuel, Mr. Sud was SVP of engineering at BNI (acquired by Cisco), where he led the deployment of a next-generation control plan for video delivery and analytics. Prior to BNI/Cisco, he was VP of Engineering at Unidesk, where he led the creation and deployment of VDI for enterprises worldwide. In addition, Mr. Sud has been co-founder of and held executive positions in a number of companies, including RFID-leader OAT Systems (acquired by CheckPoint), IT change and configuration management provider mValent (acquired by Oracle), product content management provider PurchasingCenter/Excara and the eCommerce leader Open Market.

“There is no question that FirstFuel is poised to become one of the most innovative names in commercial energy efficiency,” said Borri. “I look forward to developing customer engagement strategies that meet the needs of the commercial marketplace—the single largest U.S. consumer of energy—head on.”

“I am thrilled to join such a strong leadership and technical team,” added Sud. "As utility demand for FirstFuel's analytics continues to grow, I'm committed to ensuring our customers have a reliable, scalable and predictable software platform to achieve the greatest possible energy savings."

FirstFuel's first-of-its-kind commercial energy efficiency platform is already in use with some of the nation's largest utilities, ESCOs and government agencies, including the U.S. Department of Defense and the White House's Green Button Initiative.

About FirstFuel Software

FirstFuel Software is the energy intelligence company that helps utilities engage their commercial customers and deliver energy efficiency across commercial building portfolios. The FirstFuel Rapid Building Assessment platform uses advanced analytics to remotely benchmark building energy performance, creating rich energy profiles that eliminate the need for costly and inconsistent on-site energy assessments. Founded in 2010 and privately held, FirstFuel is headquartered in Lexington, MA. For more information, please visit

fama PR for FirstFuel
Amy Zorich, 617-986-5016

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