Market Overview

Social Strategy Company Pendorize Partners with Crimson Hexagon to Enhance Analysis and Listening Capabilities


Crimson Hexagon, a leading provider of Big Data analysis software that delivers business intelligence from social media and other data sources to global corporations, today announced that Pendorize, a leading social media marketing agency, selected the Crimson Hexagon ForSight™ platform to enhance its client solution offerings. The partnership will enable Pendorize to explore the breadth and scope of online conversation to assist in driving social strategy for its customers.

“To strategically advise clients on social conversations, accuracy and confidence in the technology at your fingertips is paramount,” said Adam Weinstein, Founder of Pendorize. “The Crimson Hexagon platform provides us with a powerful way to delve into the conscience of the social media collective.”

From initial research to custom-designed findings reports and actionable strategies, Pendorize develops tailored social media conversation listening programs for its client roster, which includes Andover Fabrics, Quilted Koala, and Flaire Print Communications, among others. Pendorize is currently using Crimson Hexagon's ForSight platform to generate solutions for its brand partners by augmenting standard social listening statistics to uncover consumer motives behind brand engagement.

“We're excited to work with Pendorize to assist renowned brands who will benefit from a deeper look into how they are discussed and perceived in the social media sphere,” said Crimson Hexagon Executive Vice President of Sales and Marketing, Curt Bloom. “We look forward to enhancing Pendorize's social intelligence capabilities, which will help drive vital business decisions and brand positioning.”

“After evaluating the entirety of the social media monitoring landscape, we saw Crimson Hexagon as a critical tool because of the accuracy of its data, ease of use, and innovative product design,” added Weinstein. “Crimson Hexagon's ForSight platform allows us to provide our clients with the analysis and strategic counsel that result in actionable insights.”

Fast Company named Crimson Hexagon as one of the Top 10 Most Innovative Companies on the Web. Crimson Hexagon provides social intelligence software and services to some of the world's largest and most respected companies. Powered by patented technology originally developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.

About Pendorize

Pendorize is a full-service social conversation company, which specializes in social media listening and strategy. Using the massive scale of social media data and analytics, Pendorize provides business-driving insights to its clients about brands, campaigns, influencers, and more. For more information, please visit

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from Big Data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry's most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: or read the Crimson Hexagon blog:

Crimson Hexagon
Wayne St. Amand, 1-617-733-7784
Matter Communications
Melissa Latham, 978-518-4523

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