Market Overview

MDG Advertising's Interactive Infographic Exposes "The Dollars and Senselessness of Political Campaigning"


Did you know that $5.8 billion will be spent on political campaigning in the U.S. on the 2012 elections? MDG Advertising, a full-service advertising and interactive agency with offices in Boca Raton and New York, just released a visually and factually compelling interactive infographic that reveals the high cost of campaigning and how that outrageous sum could be better spent helping our nation in need. While millions of Americans struggle to make ends meet, it's shocking to see how that money could make such a difference in the lives and livelihoods of our citizens.

MDG's infographic is interactive, allowing viewers to explore layers of detailed data, then voice their opinions on how they think the $5.8 billion should be spent, and send these suggestions directly to their legislators. They can also share their budget recommendations via social media posts on Facebook and Twitter.

“Just as these figures start to provoke outrage and frustration, the interactivity of the infographic offers a sense of empowerment,” says Joanne Del Gigante, vice president of MDG. “It literally lets readers choose how they think those dollars should be distributed, and then allows them to instantly send their opinions to their legislators, and share them with their social media networks.”

View the full interactive infographic at

About MDG Advertising

Founded in 1999, MDG Advertising has established a leading reputation for developing targeted and integrated 360° marketing solutions. The agency's fast growth directly results from its solid branding and media-buying strategies, award-winning creative, innovative Web design and development, as well as effective digital and social media marketing. The list of those benefitting from a competitive advantage developed by MDG includes: The Breakers Palm Beach, Dental Care Alliance, IBM Southeast Employees' Federal Credit Union, The Seagate Hotel and Spa, Carls Patio, Brain Balance Achievement Centers, South Florida Fair, MDVIP, Round Hill Hotel and Villas, TooJay's Gourmet Deli, Upfront Foods, Signature Consultants, World Fuel Services, Benetrends, Max Planck Florida Institute, and HCA East Florida.

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MDG Advertising
Hillary Lis, 561-338-7797, Ext. 106

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