Market Overview

Research and Markets: 2012 Report on the $10 Billion US Entertainment & Games Software Market Featuring Activision Blizzard, EA, Microsoft, Take-Two and THQ


Research and Markets ( has announced the addition of the "Entertainment & Games Software" report to their offering.

The US entertainment and games software industry includes about 220 companies with combined annual revenue of about $10 billion. Major companies include Activision Blizzard, Electronic Arts, Microsoft Game Studios, Take-Two Interactive, and THQ.

Globally, consumers spend about $45 billion annually on video game software. Outside of the US, Japan is the largest producer of video games and is home to such companies as Capcom, Konami, Nintendo, Sony, and Square Enix. Other major companies in this industry include NCsoft (South Korea), Shanda Games (China), and Ubisoft (France).

Manufacturers of video game consoles and computers used for gaming are covered in the Electronic Toys & Games Manufacturing and Computer Manufacturing profiles.

Competitive Landscape:

Demand is driven primarily by personal income and gamer demographics. The profitability of individual companies depends on an understanding of consumer needs, timely product development, and effective marketing. Large companies have economies of scale in manufacturing, marketing, distribution, and selling. Small companies can compete successfully by developing creative products.

Computer and video games compete as a leisure-time activity with TV, movies, music, the Internet, and other forms of electronic and non-electronic entertainment.

Products, Operations & Technology:

Major entertainment and games software product segments include applications for gaming consoles (about 75 percent of industry revenues), handheld devices (10 percent), and personal computers (10 percent). Console software is made for dedicated gaming devices that work with TVs; major platforms include Microsoft's Xbox, Nintendo's Wii, and Sony's Playstation.

Key Topics Covered:

  1. Industry Overview
  2. Quarterly Industry Update
  3. Business Challenges
  4. Business Trends
  5. Industry Opportunities
  6. Call Preparation Questions
  7. Financial Information
  8. Industry Forecast
  9. Web Links and Acronyms

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment

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