Market Overview

James Avery Jewelry Opens New Location at Cielo Vista Mall in El Paso, TX


James Avery, a family-owned jewelry retailer, announces today the opening of their El Paso, Texas location at Cielo Vista Mall. The new location is under the direction of Raymond Lucero, Jr., and is open from 10 a.m. to 9 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.

James Avery Jewelry features typically hand-crafted designs offered primarily in sterling silver and 14k gold, and in various sizes and gemstones. The company is best known for its unique jewelry designs which include faith-inspired jewelry and an extensive charm collection.

The new store is located at 8401 Gateway Boulevard West, on the lower level of the mall. The store is approximately 2,400 square feet, and will have an entrance from the outside of Cielo Vista Mall, as well as from the inside of the mall, directly across from Starbucks.

Paul Avery, Executive Vice President of the company, comments, “We're so happy to be opening at Cielo Vista Mall in El Paso, which is our fourth and last new store for 2012. We are excited to bring James Avery jewelry to this vibrant community, and invite people to come browse the new store and meet our great store associates.”

The Cielo Vista Mall location is James Avery's first in far west Texas and the company's 67th store overall. Learn more about James Avery and the new location by going online to

About James Avery Jewelry – Established in 1954, James Avery Jewelry offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law's garage, the company has grown into a team of 2,000 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. Each design is originated by skilled individuals in the company‘s design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery jewelry is available at retail stores and online at More information about James Avery is available online at or on Facebook at

James Avery
Sara Hegener, 830-895-1122

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