Market Overview

Business Strategist Susan Baroncini-Moe's First Book, Business in Blue Jeans, To Be Published By Sound Wisdom Publishing in 2013


Business strategist writes book on successful entrepreneurship and relationship marketing.

Indianapolis, IN (PRWEB) August 08, 2012

Susan Baroncini-Moe, President of Business in Blue Jeans, a Midwest-based business and marketing consulting firm, announced today that she has signed a contract with Sound Wisdom Publishing Company, of Shippensberg, Pennsylvania, to write her first book, Business in Blue Jeans. The book is schedule for publication in hardcover in Spring, 2013.

Business in Blue Jeans is a complete blueprint for how to create a successful business in whatever style suits you best, whether that style is putting on a suit and heading for your corporate office or throwing on a pair of blue jeans and heading for the beach. Under the philosophy of successful, enjoyable entrepreneurship, this book covers a multi-pronged approach that includes business fundamentals, marketing for today's world, and being in the right headspace to win the game. The book includes clear action steps and the exact same "homework assignments" that Baroncini-Moe gives to her clients in her consulting work.

“As a lifelong bibliophile, I'm excited to be working on this book about a topic that's near and dear to my heart: helping small business owners and would-be entrepreneurs to let go of their “brain junk,” stop chasing tactics, and build strong, successful businesses,” said Baroncini-Moe, speaking from her home office in Indianapolis, “Entrepreneurs are desperate for this information. Business owners want to know what works to grow their businesses and they're tired of tactics that consume resources, but yield little results. I want people to learn what works and what doesn't, so they're set up for success.”

Susan Baroncini-Moe has been a business and marketing consultant since 1997. In her three-pronged consulting firm, she helps startups and “would be entrepreneurs” via a unique fusion of coaching and consulting, provides marketing advice to professionals in service industries, and consults with corporate leaders on relationship marketing, employee engagement, and customer service. She is also an in-demand public speaker on topics relating to relationship marketing, business fundamentals, and employee engagement.

Susan lives with her husband, Leo, in Indianapolis, Indiana. In 2012, Susan hosted a Guinness World Records™ record-breaking attempt for the world's longest live uninterrupted webcast, speaking alongside Michael E. Gerber, Larry Winget, Bob Burg, and David Meerman Scott, plus 28 other well-known speakers in marketing and business.

For more information or to schedule an interview with Susan Baroncini-Moe, call Susan at (317) 529-2345 or email her at susan(at)businessinbluejeans(dot)com.

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