Market Overview

Original SoupMan® Shelf-Stable Cartons Soups Shipping to The Fresh Market Stores


Soupman, Inc. (OTCBB: SOUP), the publicly traded owner of Original SoupMan®, the long-adored and best-tasting soup brand in the world, announced today that it will be shipping its first batch of shelf-stable, eco-friendly carton soups to The Fresh Market,, for placement in September on their grocery shelves across the country.

The Fresh Market based in Greensboro, NC operates 115 stores in 21 states.

Arnold Casale, CEO of Soupman Inc. said “The Fresh Market has inviting, comfortable and convenient stores that convey the atmosphere of an old world European market, which are also the characteristics of our wonderful soups. We are thrilled to have Al's soups at The Fresh Market”.

“Our plan is to market our famous soups this Fall and beyond, featuring our celebrated partners, Shaquille O'Neal, Reggie Jackson, Tim Gannon and Jason Alexander, to make Original SoupMan carton soups available wherever people are shopping for the most delicious soups they can find at an affordable price”, Casale added.

SoupMan's new shelf-stable carton soups enable The Original SoupMan's soups to be in the main soup aisle along with Campbell's® (NYSE: CPB) and Progresso® (NYSE: GIS) soups, where over $6 billion in annual soup purchases occur, allowing soup fans nationwide to enjoy the same spectacular ingredients and innovative favors that have made the New York City flagship storefront, a soup Mecca since 1984. The Fresh Market will carry all 4 varieties: Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque, all featuring the eclectic flavoring and spices for which our brand is famous. These soups are delectable meals on their own and make wonderful dishes which recipes are on the package including Lobster Ravioli.

For interview requests with Shaquille O'Neal, Jason Alexander, Reggie Jackson or management, images, or additional information, please contact:

Robert N. Bertrand

About Soupman, Inc.:

In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company's franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading QSRs. Original Soupman products are now available in innovative shelf-stable cartons for sale in the soup aisle nationally in major supermarket chains. The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Tim Gannon, the co-founder of Outback Steakhouse, is the SoupMan Culinary and Business Director and Board Member. Soupman, Inc.,, parent company of The Original Soupman, Inc. is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on our company please visit our website: Follow us on Twitter @ OriginalSoupman and "Like" us on Facebook.

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the launch of its new shelf-stable product, its expected availability, and our marketing plans. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to secure distribution of our new shelf-stable product or implement our marketing plan and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at

All trademarks and logos referenced herein belong to their respective companies.

Soupman, Inc.
Robert N. Bertrand

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