Market Overview

NeuroTracker Validation at IMG Performance Institute


Prompted by its use at the 2012 NFL Combine, the CogniSens Athletics NeuroTracker is now a central part of the IMG Vision Training Program.

Bradenton, Florida (PRWEB) May 30, 2012

IMG Performance Institute plans to validate NeuroTracker, a mental training system made by CogniSens Athletics and used last season by the New England Patriots. IMG, one of the foremost sports performance facilities in the US, first became interested in NeuroTracker when the system made its debut at the NFL Combine as a cognitive measurement. Now a central part of its Vision Training Program, IMG sports scientists are also planning several research projects using NeuroTracker, starting with their world-class Bollettieri Tennis Academy. Having already incorporated the technology from CogniSens Athletics into football training, specialists at IMG Academies aim to adapt NeuroTracker for all of their specialized sports courses; training athletes' mental performance and decision-making under pressure.

“The greatest athletes in the world, they see things faster, quicker,” says David Da Silva, who leads IMG's Vision Training Program, “and make decisions better than others.”

NeuroTracker has been introduced to improve this decision-making ability by expanding the athlete's attention to action on the field. The system is designed to prep the brain for fast-paced, confusing situations commonly encountered in sports. Athletes enter a virtual environment where they follow four of eight balls over a period of around 8 minutes, while ignoring the four “decoy” balls bouncing around the same screen. Scores indicate the individual's ability to track multiple targets and follow complex gameplay in a dynamic environment.

“You're allowing situational play, which works reaction time and decision making, in a safer environment,” says Dr. John Sullivan, who also sits on CogniSens' scientific advisory board. “And you're able to repeat the process in a very short amount of time. That's a key factor in a collision sport like football.”

This is one of the reasons The New England Patriots adopted the technology and have used it to test an athlete's ability to perform under pressure. IMG have taken this one step further, with the addition of advanced motion capture and interactive training. Now athletes training with NeuroTracker will combine target tracking with collision avoidance and interception drills, all in a 3D virtual environment. Combining physical and mental training to test athletes under increasing pressure is all part of IMG Director Trevor Moawad's ‘Total Athlete' philosophy, training every aspect of performance for maximum results.

Soon the sports scientists at the IMG Vision Program will begin their research into the benefits of NeuroTracker for tennis players, and aim to do the same for their other programs which include baseball, basketball, football, soccer and golf.

“It's all about seeing, thinking and doing as fast as possible,” says David Da Silva about the cutting edge program he runs, of which NeuroTracker is a part, “and trust me, there is no other place that can do this.”

About CogniSens Athletics:
A Canadian company that develops, in partnership with the University of Montreal, cutting-edge training technology for boosting mental performance in sports and rehabilitation. See website below for further information on their main product.

About IMG Academies:
IMG Academies is a training facility for athletic, academic and personal development. Consisting of the IMG Bollettieri Tennis Academy, IMG Leadbetter Golf Academy, IMG Madden Football Academy, IMG Baseball Academy, IMG Basketball Academy, IMG Lacrosse Academy, IMG Soccer Academy, and the IMG Performance Institute, the Bradenton, Florida - based Academy attracts more than 25,000 athletes from approximately 80 countries every year.

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