Market Overview

The Beanstalk Group and King Midas World Entertainment Enter into Brand Development Agreement for The Tyrant

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LAS VEGAS--(BUSINESS WIRE)--

King Midas World Entertainment (KMWE) and The Beanstalk Group (Beanstalk) today announced a licensing representation agreement for The Tyrant, the protagonist in the bestseller, The Seven Sins: The Tyrant Ascending.

KMWE created the dynamic Tyrant brand and is actively developing opportunities in motion pictures, comics, gaming, and social and interactive media.

“We have partnered with one of the best global brand development agencies in the business, one that shares our vision for The Tyrant,” said Fabrizio Boccardi, investor, and CEO of King Midas World Entertainment.” “Beanstalk has helped build some of the most recognizable brands in the world and we look to create that same reach and brand awareness with The Tyrant through a variety of licensing programs and product categories.”

KMWE recently announced plans for future books in The Tyrant series. Additionally, comics and graphic novels are currently being developed in conjunction with DC Comics and a potential film franchise is now in the active stages of development.

The Tyrant has great potential to become a franchise with several inherent brand qualities for licensing success, as well as the book series, movie development, social media and comic projects,” said Michael Stone, CEO of Beanstalk. “The story is comprised of great characters, a terrific storyline, and a timeless good versus evil theme. There's an epic quality to the concept of The Tyrant that makes the property very interesting and unique with an enduring and motivating lifestyle component accessible to a broad base of interests, ages and demographics.”

The successful debut of The Tyrant character in the national bestseller follows Michael Tiranno (Italian for Tyrant) through the story of a harsh childhood in his native Sicily and his meteoric unconventional rise in Las Vegas and creation of an American empire. Key elements in the franchise include a mysterious relic medallion crafted in pure gold that is inscribed with ancient wording reflecting the lifestyle concept of the brand.

The Tyrant is one of those rare characters and concepts with the potential to transcend from being simply memorable to becoming iconic and a fabric of contemporary pop culture,” added Stone.

About King Midas World Entertainment Inc.

Aptly based in Las Vegas, King Midas World is focused on the development of its brands and proprietary franchises and their application in the publishing, casino, movie, entertainment, social and interactive media, and hospitality industries.

www.KingMidasWorldEntertainment.com.

About Beanstalk

Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and TransAct™ licensing program administration. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC).

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Pier Communications
Cameron Andrews, 562-432-5300

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