Market Overview

Research and Markets: Digital Media - The Competitive Internet Media Environment


Dublin - Research and Markets ( has announced the addition of the "Digital Media - The Competitive Internet Media Environment" report to their offering.

The success of Internet Media companies can be partly attributed to their willingness to compete in many different markets. While companies like Google, Microsoft and Yahoo continue to focus on their core business of search services, these companies, as well as the other leading digital media players such as eBay, AOL, Amazon, Facebook, Apple, Twitter etc also continue to look for other opportunities from developments in mobility, cloud computing, e-commerce, home media, social media, online VoD, infrastructure etc. Underlying many of these initiatives is the continuing competitive battle over the advertising dollar and attempts to generate new revenue streams.

This report includes BuddeComm's analyses and identification of the key areas of focus for Internet media companies and incorporates examples from Google, Facebook, MySpace and News Corp, which, in part, demonstrates the different approaches these companies are taking to this shifting landscape.

Financial information includes:

- Worldwide advertising spend;

- Worldwide online advertising spending;

- Google advertising revenue;

- Worldwide smart phone operating system market share

Topics Covered:

1. Synopsis

2. Introduction and analyses

3. Internet media companies

4. Key trends for digital media companies

4.1 Overview of media company activities

4.2 Search services

4.3 Digital media advertising

4.3.1 Google and Facebook vie for advertising dollar

4.4 Mobile sector

4.4.1 Media company activity in the mobile space

5. Brief case study: MySpace

6. Brief case study: News Corp

6.1 BSkyB

6.2 Globalisation of media

6.3 News Corp's attempt to block free online news

7. Related reports

Table 1 - Visitors to top web properties worldwide - 2008; June 2009; May 2011

Table 2 - Worldwide search engine market share - Mid 2011; Feb 2012

Table 3 - Worldwide advertising spending- all mediums - 2008 - 2012

Table 4 - Worldwide online advertising spending - 2007 - 2012

Table 5 - Most popular forms of online advertising

Table 6 - Google total advertising revenue and mobile advertising revenue - 2006 - 2012

Table 7 - Worldwide smart phone operating system market share - 2007 - 2010; Q3 2011

Exhibit 1 - Key areas of focus for Internet media companies

Exhibit 2 - Digital advertising cost considerations

Exhibit 3 - Examples of large global advertising groups and subsidiaries

Exhibit 4 - Examples of digital advertising agencies

Exhibit 5 - Top sectors for online advertising spending

Exhibit 6 - Facebook

Companies Mentioned:

- Google

- Facebook

- MySpace

- News Corp

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Internet and E-Commerce

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