Market Overview

Global Air Fresheners Market to Reach US$9.2 Billion by 2017, According to a New Report by Global Industry Analysts, Inc.


GIA announces the release of a comprehensive global report on Air Fresheners market. The global market for air fresheners is forecast to reach US$9.2 billion by the year 2017 enthused by changing consumer lifestyles, increasing affluence and growing importance of refreshing aromatherapy at homes. Further, innovations in exotic aromatic compounds and aromatherapy and shift in focus from simple air fresheners to air care with added health & curative benefits is touted to drive home large gains in the long run.

San Jose, California (PRWEB) April 19, 2012

Follow us on LinkedIn – Today, the world market for air fresheners stands stimulated by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles. The market has long been driven by rising standards of living, growing consumer affluence, and their propensity to indulge in luxury products. Recent growth in the home fragrances market has been largely the result of the transition of ambient fragrance market from the commodity level to luxury level. Air fresheners no longer impart just a pleasant smell/aroma, but are also touted by manufacturers to posses healing, and curative properties, and benefits. The imminent lack of scientifically backed evidence surrounding Aromatherapy has afforded manufacturers the opportunity to leverage the popularized benefits of aromatherapy as a form of alternative medicine, into their products, making them multi-functional. The market over the last few years has witnessed the development and launch of several products carrying purported benefits of aromatherapy. Manufacturers are leaving no stone unturned in their attempts to educate consumers about the healthy influence of aroma on the brain and the olfactory system. The impact of aromatherapy is believed to be extremely pronounced on the limbic system, the part of the brain that controls emotion, behavior, and long-term memory.

The market is continuously flooded by numerous new innovative products in different formats, price levels and Fragrances. Today, consumer needs are more sophisticated and demand goes beyond mere fragrance to air purification and wellness. Several aromatherapy based fragrances have been launched with product claims revolving around healing, and soothing the mind and body. Growing levels of concern for the environment among consumers is leading to the popularity of organic, green, and recyclable products. Traditional fragrances, such as vanilla, butter cream, crème brulee and marshmallow, which were for long successful as home fragrances, steadily graduated to the realm of fine fragrances. Gourmand scents or fine fragrances are expected to make a comeback in the home fragrance segment. Also expected to make a mark in the marketplace are products capable of quick cleaning of stale air. Car air fresheners, normally distributed as automotive products, demonstrate similar importance as home air fresheners. Increasing demand for cars and the consumers desire to use appealing fragrances to maintain freshness in the cars are boosting the market for car air fresheners.

Developed and mature markets of Western Europe and North America lead global sales of air fresheners and air care products, as stated by the new market research report on Air Fresheners. Product preferences vary hugely in these markets i.e. spray-type air fresheners are vastly popular in Western Europe, representing over one-third of the entire market, while electric air fresheners dominate the North American market. The retail structures in these two regions are also widely different with hypermarket/supermarkets ranking as the major channels of distribution in Europe, while discount stores, and supercenters such as Target, Wal-Mart are popular retail outlets in North America. Developing markets, such as, Asia-Pacific, Eastern Europe, Latin America, and Middle East/Africa are forecasted to hold immense potential to drive future growth in the international market. Given the relatively lower levels of disposable incomes in these markets, air care is not given too much of a priority. This however promises to change in the upcoming years with consumers increasingly adopting western lifestyles. Asia-Pacific in particular, prompted by rapidly evolving markets of India, China, Taiwan, Hong Kong and others is slated to surge ahead at a robust compounded annual growth rate of over 5% through 2017. By product segment, the world market for Sprays/Aerosols presents tremendous opportunity as the largest and fastest growing air fresheners category. Scented candles and electric air fresheners are other major product categories in the market.

Major players profiled in the report include Air Delights Inc., Blyth Inc., California Scents, Car Freshener® Corporation, Church & Dwight Co. Inc., Dial Corporation, Godrej Household Products Ltd., Henkel KgaA, Kobayashi Pharmaceutical Co. Ltd., Procter & Gamble UK, Reckitt Benckiser Group Plc, SC Johnson & Son Inc., S.T. Corporation, among others.

The research report titled “Air Fresheners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the industry, current market trends, competitive scenario, key growth drivers, product overview, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for the years 2009 through 2017 for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Key product segments analyzed include Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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