PALM SPRINGS, Calif., April 18, 2012 /PRNewswire/ -- Attune RTD AURT, is proud to announce it has executed an exclusive sales agreement with Desert Electric Supply for the sale of 500 BrioWave Smarty Energy Management Controllers valued at $275,000.  Under the terms of the agreement, Desert Electric Supply will have exclusive rights for the sale of BrioWave Technology in the Coachella Valley and has already placed an initial order.  According to Thomas Bianco, the company's Chief Financial Officer, "The Coachella Valley is a large area with a total population in excess of 365,002, heavily concentrated with pool systems and is expected to pass 600,000 by the year 2020.  This is a great start and we are excited about this relationship and obviously will do everything we can on our end to increase sales for them as we move forward.  Next up, we will focus on the rest of California, then expand sales into other states across the U.S and eventually move towards Europe.    We believe the majority of BrioWave users will opt to use Attune's proprietary User Interface in the cloud that talks to each piece of hardware to extract all of the devices value added functionality, which could add an additional $32,500 in revenue to this initial agreement year after year.  This is a great first start as the company's focus shifts towards ramping up and rolling out its marketing strategy to generate sales and revenue".  According to the company's Chief Executive Officer Shawn Davis, "This first order is a great beginning!  There are approximately 15 million pools across the U.S, and this technology also has logic that addresses the HVAC market which consists of another 85 million residential homes, so there's so much sales and revenue potential ahead, this is getting exciting!  Also, we are in the final stages of developing a push marketing media sales campaign that creates company and brand awareness, to pull technology through key sales channels and leverages important relationships the company has cultivated with key players from the Coachella Valley Economic Partnership (CVEP), technical personnel and company executives.  We still have to negotiate for air time; however, the expectation is to have film in the can by the first week of May which will be just in time for the season.  We believe this strategy should have a substantial impact on sales." 

About Desert Electric Supply

Desert Electric Supply has been serving the Coachella Valley since 1972. The Palm Springs branch is located just to the South of the airport near Gene Autry Trail and Ramon Road in the heart of the industrial area and conveniently located for all of Palm Springs. This branch handles the West end of the Coachella Valley including Palm Springs, Cathedral City, Rancho Mirage, Thousand Palms, Desert Hot Springs, Banning, Beaumont and also the High Desert including Morongo Valley, Yucca Valley, Joshua Tree, Twentynine Palms and the Twentynine Palms Marine Corp Base.  Both branches have large stock of all of the electrical supplies most commonly needed for commercial and residential applications. Desert Electric offers a fleet of trucks for your delivery needs with scheduled service to the High Desert and emergency delivery service as needed.  Stocking industry leaders like Cutler Hammer, Leviton, Wiremold, Sylvania, Pass & Seymour, Appleton, EGS, Southwire, Allied Tube, Cantex, Halo, Lithonia, Juno and many more.  Whether your needs are construction products such as conduit, wire, romex, boxes, wiring devices or lighting for indoor, outdoor, landscaping or emergency, Desert Electric Supply is your full line source with the largest inventory available in the desert area.  As a certified small business Desert Electric can help you with your government projects. Small enough to care and provide exceptional service and large enough to compete with anybody on any level.  For more information please visit http://www.desertelectric.com/about.aspx

About Attune RTD

Attune RTD is a Research, Technology and Development company in a fast growing market currently developing "Smart Energy Management Technology".  Attune's first to market product, The BrioWave 175p, has the ability to control large electrical loads, communicate with the utility installed smart meter through its ZigBee Wi-Fi radio and deliver up to the minute time critical information to retail utilities that rely on a constant flow of real time data for business sensitive decisions.  Consumers using BrioWave technology can realize savings in excess of 60%.  Attune's consumer facing Graphical User Interface (GUI) in the cloud is the beginning of the consumer experience allowing users to communicate across multiple platforms, leveraging social media to learn best practices to save energy and reduce costs while utilizing all of the platforms value added functionality to optimize their systems.  Attune's utility facing GUI provides real-time data, predictive business intelligence, analytical tools and dashboards of Key Performance Indicators (KPI's) that can potentially save participating utility providers millions of dollars per each demand response event.  Attune RTD's flagship product, The BrioWave 175p™, is a low cost, scalable, interoperable platform intended to be an essential part of the smart grid infrastructure.  For more information, please visit http://www.attunertd.com and the article on Attune in CEO/CFO publication at http://ceocfointerviews.com/interviews/EnergyConservation-AURT.htm  

Legal Disclaimer

The statements contained in this press release contain certain forward looking statements, including statements regarding the company's expectations, intentions, strategies, and beliefs regarding the future. All statements contained herein are based upon information available to the company's management as of the date hereof, and actual results may vary based upon future events, both within and without the control of the company's management.

CONTACT: Attune RTD
         Investor Relations
         IR@attunertd.com
         855-274-6928

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