SocialCubix and Dynamics Inc. Reveal Exclusive Purchase-Based Facebook Game for ePlate™ Payment Devices

SAN FRANCISCO--(BUSINESS WIRE)--

Social Cubix has announced its latest game, Scavenger Shop™, that makes use of the new Dynamics ePlate™ device. The innovative offering brings a new kind of experience to Facebook games as it allows consumers to engage in a world-wide scavenger hunt for game items as the consumer makes everyday purchases. The technology is ground breaking in the way it links payment devices with exclusive game content and experiences, and by empowering consumers to engage with brands that excite them with every swipe or online purchase.

At any time, users can decide to use the Social Cubix experience™ application for the ePlate™ payment device. The Social Cubix game is tentatively titled Scavenger Shop™. The game is a world-wide scavenger hunt. As you complete purchases, you uncover elements of the game based on where the purchases were made. Consumers that do not yet have the ePlate™ device can enjoy the game, but an exclusive experience is provided to those playing the game with an ePlate™ device. The Social Cubix developed experience bridges the virtual and physical world by bringing a real-life scavenger hunt to Facebook-based game.

“With the Dynamics' ePlate device and the Social Cubix Scavenger Shop game, consumers will get real-time entertainment and game-play at the point-of-sale,” noted Udoka Mark Uzoka, CEO of Social Cubix. “The in-purchase gaming experience adds an entirely new layer to the term social gaming.”

“With the Social Cubix experience™ application, purchases no longer have to symbolize the end of an activity, but can now mark the beginning of a greater experience,” said Jeff Mullen, Dynamics CEO, “In the matter of a few months, a game company has completely redefined the boundaries of social gaming.”

About the Dynamics ePlate™ Payment Device

Dynamics' ePlate™ payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons – one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.

A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use the Dynamics Experience Manager™ software through their favorite phone or accessible through their online banking account. The Experience Manager™ provides an ecosystem of experiences that can be assigned to the buttons on a user's ePlate™ device.

The ePlate™ device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.

About Dynamics Inc.

Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and manufactures intelligent powered payment cards and advanced payment platforms. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery 2011. Dynamics won Best in Show for Personal Electronics and Technology Honors at the 2012 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com

About Social Cubix

Social Cubix, a subsidiary of Cubix Labs, is a Facebook application development company that was launched in October 2008 by Udoka Mark Uzoka, CEO and Salman Lakhani the COO. Social Cubix helps the world's top brands make sense of the world of social media by developing engaging applications and campaigns to deliver their brand message and connect with their fans online on multiple platforms.

Recognized as a premier social media agency, we help our clients understand, plan, execute, monitor and manage award winning social media campaigns that increase brand awareness and affinity while delivering measurable return on investment. Our game development unit has crafted robust multi-platform games that support millions of users online and on mobile devices. With specialty in 2.5D and 3D real-time, multi-player games, Social Cubix pushes the envelope of innovation and creativity in game development to different heights.

With our unique blend of our professionals' expertise and experience, we aim to provide top shelf Facebook, iPhone, Android, BlackBerry and Web applications that could get through the milestone of having a vast audience in no time.

Social Cubix is part of the 80-employee Cubix Labs Inc. team and is headquartered in New York City, New York. More information about Social Cubix can be found on www.socialcubix.com

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