Lemonade Day and Dynamics Inc. Reveal experience™ application to Help Educate America's Youth on the ePlate™ Payment Devices

SAN FRANCISCO--(BUSINESS WIRE)--

Lemonade Day, a free, national program dedicated to teaching children how to start, own and operate their own business through the simple and time‐honored act of building and running a lemonade stand, has announced an experience™ application for the new Dynamics ePlate™ device. Now, patrons can donate toward educating America's youth through their everyday purchases. No additional cost is added to the purchase to donate to the Lemonade Day initiative.

At any time, a user can select to use the Lemonade Day experience™ application for the ePlate™ payment device. A number of donating options are available under the Lemonade Day experience™ application. For example, a user can donate a portion of each purchase toward an educational kit for a single child. Or, a user can donate with others to earn an educational program for a community of children. Every time a user makes a purchase they can elect to make a donation, either by adding $1 to the purchase total, or rounding up to the nearest dollar.

“With any donation to Lemonade Day, someone can make a difference and support the hands-on teaching of critical entrepreneurial skills to children across America,” said Michael Holthouse, Founder of Lemonade Day. “With Dynamics' ePlate device, patrons can be proud to help educate America's youth every day through their traditional purchases.”

“Dynamics is proud to support the education of America's youth by giving Lemonade Day the ability to collect donations with everyday purchases,” stated Jeff Mullen, Dynamics CEO. “Lemonade Day is serving as a role model to young entrepreneurs with its ground-breaking experience™ application that allows patrons to change their donation preferences at point-of-sale.”

About the Dynamics ePlate™ Payment Device

Dynamics' ePlate™ payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons – one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.

A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use the Dynamics Experience Manager™ software through their favorite phone or accessible through their online banking account. The Experience Manager™ provides an ecosystem of experiences that can be assigned to the buttons on a user's ePlate™ device.

The ePlate™ device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.

About Dynamics Inc.

Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and manufactures intelligent powered payment cards and advanced payment platforms. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery 2011. Dynamics won Best in Show for Personal Electronics and Technology Honors at the 2012 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com

About Lemonade Day

Lemonade Day, created by Prepared 4 Life, a Texas 501C3 organization, is a fun and experiential learning program where communities across the nation unite to teach youth how to start, own and operate their own business through a lemonade stand. There are two distinct components of Lemonade Day. First, there is a month-long learning experience through which a child and a caring adult exercise a step-by-step process of starting a business. This month-long process has proven to have a dramatic impact on a child's understanding of how to be an entrepreneur in any industry. The second component is the actual implementation of the business, which takes place on Lemonade Day, held annually on the first Sunday in May. Literally, thousands of children open their stand for business with support from their community. In the six years since Lemonade Day's inception, the program has grown in Houston from 2,700 to 54,000 youth participating and has attracted attention from city leaders across the nation. In 2011, over 65,000 kids in 30 other U.S. cities also experienced Lemonade Day.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50244863&lang=en